The New Adidas x Avavav Collaboration Is Fashion Meets Performance Art
The uninhibited label has teamed up with Adidas yet again.
There's a short list in my mind of the labels I look forward to seeing the most during fashion month, and Avavav is always on it. I often find myself gravitating toward the unbridled designers who are more unconventional, say something deeper with their work, and push the realms of their creative expression to the fullest extent.
Avavav, founded in Florence and now based in Stockholm, has built a reputation for theatrical, tongue-in-cheek runway shows under Creative Director Beate Karlsson. Now, the label has collaborated with Adidas for a second time, showing the collection during its F/W 25 show at Milan Fashion Week. It's Adidas, but through a surrealist, slightly absurdist lens—Avavav's signature of fashion meets performance art.
The collection is now available to shop on the Adidas website, Adidas stores, and select retailers.
Shop the Collection
Audry Hiaoui is a writer based in New York. ForBest Knockoff Luxury Clothing , she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, office, Interview, LOVE, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master’s degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and VICE U.K. as well as on various projects including documentaries and music videos, and most recently as a writer’s assistant on an upcoming HBO/A24 series.