The Results Are In: 10 Editors Reveal the Best Fashion Purchases They’ve Ever Made
To celebrate 10 years ofBest Knockoff Luxury Clothing UK, our editors are sharing their best-ever clothing buys.
November 2025 marksBest Knockoff Luxury Clothing UK’s 10th birthday. Yes, we’ve been writing about the trends to take note of, the luxury pieces worth investing in, the beauty heroes and hacks we can’t wait to share and the outfits the team have been rotating for a whole decade! We hope you’ve enjoyed reading our stories as much as we’ve loved creating them.
To celebrate the occasion, you’ll find a range of special ten-year-anniversary content across the site this month, from retrospective looks at the biggest fashion moments to the couples who defined the decade and the products that have earned true cult status. Keep an eye out for our 10th birthday badge and enjoy the milestone with us! Thank you for being part of our story so far.
Here atBest Knockoff Luxury Clothing UK, we take shopping seriously. Over the past 10 years, we’ve guided our readers through worthwhile buys, clever investments and smart high-street purchases to ensure that any new addition to your wardrobe really deserves its place. Through countless try-ons, editor wish lists and capsule-wardrobe roundups, we’ve been building our own sophisticated collections alongside you, tapping into the trends that have withstood the changing seasons.
As sharing our most beloved pieces is a core part of what we do, I asked my fellow editors for their most worthwhile purchase of the past decade. From loafers you can walk 20,000 steps in to the softest cashmere knit, we're opening up our wardrobes to share our best-ever clothing buys with you. As a team, our personal style ranges from bold maximalist to pared-back minimalist, but one thing we all agree on is that new purchases should be able to hold their place for years to come.
Amongst the various pieces we rely on most, we've highlighted the ones that are just special. Maybe they were bought to mark a special occasion, took hours to source on the resale market or elicit endless compliments despite being from the high street. These are pieces that have truly been put to the test and supported our wardrobes through restyling for various occasions, and which deserve a moment in the spotlight. Whether you're building your own capsule wardrobe, need some insight on an investment piece or just want to nosy around an editor's wardrobe, keep scrolling to explore the best-ever clothing buys, according to us.
1. The Dress
"I got this dress from Vestiaire Collective ahead of September Fashion Week in 2018 and never looked back! It has travelled the world with me as a default option for events, fashion shows, holidays, parties, weddings and more. I think there's something timeless about a bright red dress—prints can easily date, but if you buy a silhouette that suits your personal style, it can always look relevant with a change of accessories." — Hannah Almassi, managing director
Shop Hannah's Dress:
2. The Cashmere Knit
"It sounds almost too obvious to say, but the right wool-and-cashmere jumper will carry your entire winter wardrobe. The problem, of course, is finding one that actually feels premium, holds its shape and doesn’t come with a four-figure price tag. Enter H&M’s wool-cashmere blend knit. The minute I tried it on, I understood why it keeps resurfacing across every fashion person’s feed.
"The proportions are spot-on: an oversized fit that isn't swampy, dropped shoulders, subtle ribbing through the sleeves and neckline; all those quiet little details that usually cost triple the price, and it’s become my winter go-to. With tailored trousers for the office, with denim at the weekend, over a slip skirt for dinner, it just works, every single time. I know I’ll be wearing it in 10 years, and it'll still feel right." — Marina Avraam, senior shopping editor
Shop Marina's Cashmere Knit:
3. The Coat
"When the colder weather hits, I always like to keep my outfits simple and prioritise warmth and comfort over anything else, so my outerwear needs to be both fashion-forward and act as a focal point of my otherwise basic outfit. And it doesn’t get much chicer than a scarf coat, in my opinion. I’ve tried on so many iterations from both the luxury and high-street markets, but this one that I bought from COS a couple of years back is by far my favourite.
"It’s stylish enough to elevate my classic outfits but also feels extremely timeless, and therefore, won’t date in my wardrobe in the years to come. I get so many compliments on it, and my friends are always shocked to learn it’s from the high street. Not to mention that its quality means it has remained in great condition." — Brittany Davy, fashion assistant
Shop Brittany's Coat:
4. The Everyday Bag
"I firmly believe in celebrating the big and small things in life, and whilst that doesn’t always mean making a big purchase, when I got this job, I treated myself to a special handbag. I tried the Loewe Puzzle and the Hammock, but opted for the Hammock as it felt more 'me', and also, fewer people had it at the time! Safe to say, it’s probably my best-ever investment purchase. It's casual enough to throw everything in and go, but it's also chic enough to add some polish to any look (even gym gear!)
"It’s a bag I know I’ll have in my wardrobe forever. I opted for the sand colour as it felt more versatile than black or navy (which I didn’t think I’d use in the summer), and I carry it with both the top handle and the crossbody strap. I’ve had it for about three years now, and it’s worn incredibly well, too, which is always a good sign!" — Poppy Nash, managing editor
Shop Poppy's Bag:
5. The Tailored Trousers
"My fellow editors will confirm that I can be spotted in one of two things almost every workday: jeans or tailored trousers. I like to switch up my jeans from time to time by cut or wash, but my tailored trousers always remain the same, and my go-to pair is the Reformation Mason Pant. Bringing a touch of polish to my slouchy jumpers, easy T-shirts and simple tanks, season after season, these trousers move with my wardrobe.
"The lightweight fabric is soft and comfortable, with the perfect wide-leg silhouette that brings a contemporary feel to traditional tailoring. Plus, they come in petite and tall lengths, and at 5'2", I always appreciate a shorter option. They may be a little more costly than the more affordable high-street alternatives, but if you're looking to invest, this is the pair I've relied on for years." — Florrie Alexander, shopping editor
Shop Florrie's Tailored Trousers:
6. The Loafers
"I’ve had my Gucci Jordaan loafers for around eight years now, and honestly, they're one of the best purchases I’ve ever made. They’re the perfect mix of polish and practicality; that classic, slightly menswear-inspired silhouette that works with everything. I took my usual size (EU 40/ UK 7), knowing that leather softens with wear, and they’ve moulded to my feet beautifully over time without ever losing their shape.
"They’re somehow even more comfortable now than when I first slipped them on, and I can walk in them all day without a second thought. I can’t remember the exact price I paid back then (somewhere around £400, I think), but seeing as they now retail for nearly double that, I’d say they’ve turned out to be quite the investment. And given how timeless they are, I have no doubt the price and their cult status will only keep climbing." — Humaa Hussain, junior branded content editor
Shop Humaa's Loafers:
7. The Leather Jacket
"I bought this, the best leather jacket in the world, on Black Friday in 2023. I’d been eyeing it online and on a couple of my fellow editors for a while, and considering the £400+ price tag, Black Friday was the perfect time to take the plunge. I’m a summer baby, but I actually look forward to the colder weather since owning this jacket, because it makes any outfit look that much cooler.
"I haven’t owned such a boxy, oversized jacket before, but the shape and fit mean I can easily put a thick jumper underneath without feeling restricted, and equally, it looks slouchy in a chic way when I throw it on over a tee in slightly warmer autumn weather. At first, I worried it looked a little 'square', but now it’s a little more lived-in, the leather has become more buttery, and the jacket moves with my body so smoothly. I’m so happy I invested, and I know I’ll never need to buy another leather jacket." — Georgia Seago, copy editor
Shop Georgia's Leather Jacket:
8. The Jeans
"Jeans are such a staple in my wardrobe, and this year I've been trying to make a conscious effort to really invest in my denim pieces. I bought this pair earlier in 2025, and I'm obsessed with the deep-blue hue. You'll often catch me wearing these with trainers or a Mary Jane, and I love that selvedge denim often takes on different characteristics as it ages, much like a fine wine!" —Jerrylyn Saguiped, client success manager
Shop Jerrylyn's Jeans:
9. The Shoulder Bag
"I’ve always been one to commemorate milestones, and I bought this bag to do just that. When I turned 25, I was looking for a piece that encapsulated how I felt about myself at the time: a touch playful, a little mature (a classic style) and full of energy. So, when I stumbled upon the Gucci Ophidia Small Shoulder Bag in a pared-back teal blue, I instantly knew it had to be mine. Since then, this has been my most-used bag to date. From dinners and drinks to dreadful first dates, whenever I’ve wanted to feel my best, I’ve called upon this bag. A special piece, which is also surprisingly spacious, this bag makes a statement all on its own, and I fear life would be a touch duller without it." —Imani-Nia Francis-Tsolaki, junior fashion editor
Shop Imani's Shoulder Bag:
10. The Heels
"The most cherished piece in my wardrobe is a pair of pre-loved Manolo Blahnik heels. When I was younger, I always considered the height of chic to be the sophisticated magazine reporters depicted in The Devil Wears Prada or 10 Things I Hate About You. With their polished pencil skirts and glossy handbags, I knew from the moment I saw them on screen that I wanted to spend my life doing what they did. Part of this was owning a pair of razor-sharp heels, so when I found this white-leather-and-blue-suede pair in a vintage shop in Japan on a work trip, it truly felt like I had made it. Any time I need a pick-me-up, I throw these shoes on and immediately feel (and look) better." — Ava Gilchrist, SEO writer
Shop Ava's Heels:

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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