I've been a fan of British brand Fruity Booty from afar for years, constantly spotting its cute, playful pieces online. When I heard the brand was hosting a pop-up in NYC, I knew I wanted to go try it on in person. Its swim shorts sets have caught my eye, and I finally went for the Marina. Just a few days later, I was on the phone with my best friend in Atlanta when, completely out of the blue, she asked, "Have you heard of Fruity Booty?" She'd just ordered a different style—totally unprompted. It felt like one of those moments when a brand is suddenly everywhere.
I see Fruity Booty on the streets of New York all the time, and it's constantly popping up on Instagram and TikTok in posts from L.A. influencers. If you love colorful, cheeky clothing that feels like the epitome of summer, it's definitely a brand to have on your radar.
Whether you've been curious about Fruity Booty or just love discovering new places to shop, here are a few of my current favorites.
This might be my next purchase.
Love the hoops.
This is the Marina Top I got.
With the matching shorts.
I saw this dress at the pop-up and can confirm it's just as cute in person.
I've been wanting a satin bra and underwear.
The baby pink is adorable.
I tried this tankini on, and it was a strong contender for an impulse buy.
The brand's classic bra in the softest deadstock fabric.
Polka dots always.
This color is so fun.
I always love a swim skirt.
This is definitely on my wish list.
Lovely.
A perfect white dress with mother-of-pearl buttons.
A multiwear top made of plant-based fabric.
A sporty charcoal bikini top with silver contrast.
Made to be worn in and out of the water.
A classic minidress.
A new halter-neck style.
Full-coverage bottoms.
Cotton and broderie anglaise.
Cherry red.
The brand recently launched its first-ever sleepwear collection.
Made from jacquard fabric.