5 Incredibly Chic Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
This week, I’ve been on the hunt for a new autumn jacket, and unsurprisingly, H&M really delivered. Scroll on to see the styles it's nailing right now.


With autumn very nearly in full swing, I've spent some time this week reorganising my capsule wardrobe, sectioning it into categories that are ready to take on the new season (I have plenty of jeans, for example, as well as a pretty good boot collection), and others that could do with some attention. And during this process, I noticed I was seriously missing a core autumn staple: a great jacket.
Hollie Mercedes wears an H&M trench coat.
But with tonnes of jackets out there right now, which are all pretty chic and versatile in their own right, I wasn’t sure where to head first when it came to filling this gap. So, I turned to my socials for some much-needed inspiration, and found a plethora of the most fashionable people on my grid all wearing H&M jackets. And the one thing these jackets all had in common was that they all perfectly reflected some of this season’s biggest trends.
Abi Marvel wears an H&M suede leather jacket.
From barn jackets to timeless trenches (which are never not in style!) and a couple of suede options, H&M has reimagined runway styles in trending prints and colours for a truly impressive autumn offering.
So, if you’re also in need of a new, expensive-looking jacket for the season ahead, find my edit below of the five autumn jacket trends H&M has really nailed this season.
5 H&M Jacket Trends You’re Going to Want to Take a Second Look At
1. Trench Coat
Style Notes: Trenches are eternally in style, but this season, H&M’s offering is particularly impressive, with a range of fresh shapes and styles. From cropped iterations to sweeping maxi lengths that scream luxury, there’s a trench for every aesthetic.
Shop Trench Coats:
2. Suede Jacket
Style Notes: Whether faux or the real deal, H&M’s suede jacket selection is super-strong. The resurgence of suede jackets was first seen at the Prada autumn/winter 2023 show, and they've been a fashion person's favourite ever since. From blazer silhouettes to cool boxy cuts, you'll be spoilt for choice.
Shop Suede Jackets:
3. Leather Jacket
Style Notes: With one of the best leather-jacket selections on the high street right now, good luck choosing just one from the array of styles and fits.
4. Denim Jacket
Style Notes: Denim jackets are a staple throughout the year, but they particularly come into their own in autumn. H&M is giving us everything from relaxed silhouettes to more refined, tapered-waist styles, so there’s bound to be one that works in your wardrobe.
Shop Denim Jackets:
5. Blazer
Style Notes: It wouldn’t be a jacket round-up without a classic blazer. In my opinion, no wardrobe is complete without one. Lightweight enough to wear as a layer on a warmer day, go for an oversized style that will accommodate a light knit underneath when the chill sets in. H&M has some seriously good options, from traditional tweed to fresh shades.
Shop Blazers:

Imani-Nia Francis-Tsolaki is Junior Fashion Editor at Who What Wear UK, where she expertly navigates Gen-Z-aligned editorial content and brand try-ons to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket.
At Who What Wear, Imani is committed to uncovering cool new brands to share with the WWW UK readership, and finding gems that make shopping accessible (and fun) for everyone.
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