26 Summer Picks From the Label That Has Quietly Become a Go-To for Fashion People in Madrid, Marseille, and Milan
These are the elevated summer staples, from breezy tailoring to effortless basics, currently flying off the (very chic) shelves at Massimo Dutti locations across Europe.

I've been a Massimo Dutti fan for years. I'm the kind of loyal browser who checks the new-arrivals tab way too often and has the brand's blazers saved in multiple colorways. Lately, though, it's not just me. Everywhere I look—whether it's street style shots in Paris or at dinners in Barcelona—It girls are quietly slipping into Massimo Dutti. The brand's aesthetic has always been polished, but this summer, it feels especially relevant. There's crisp linen, breezy tailoring, and just enough structure to give any outfit that "I didn't try, but I aced it" energy.
Maybe it's the rise of understated luxury, or maybe we're all just craving a more grown-up version of Zara, but Massimo Dutti has entered its It-girl era, and I'm fully here for it. Below, shop the pieces that are catching everyone's attention for summer (and the ones I have in my shopping cart too).

Sierra Mayhew is a fashion editor atBest Knockoff Luxury Clothing , bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joiningBest Knockoff Luxury Clothing , Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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