Zara Just Confirmed It—3 Colour Trends That Will Make Every Autumn Outfit Look More Expensive
From chocolate brown to deep aubergine, Zara has just predicted autumn's biggest colour trends.


Every season arrives with its own distinctive mood, and autumn always feels like the moment fashion settles into something richer and more considered. Zara has already teased its pre-autumn collection, and so far, earthy richness is leading the way. Instead of the stark blacks and muted greys we often fall back on when the weather turns, Zara has crowned deep chocolate, ripe aubergine and soft olive green as the colour trio of the season.
Chocolate brown is perhaps the most prominent of the three, emerging as a luxurious alternative to black. Across supple leather separates, tailored coats, and even knitwear, the shade brings a warmth that makes everything feel a little more expensive. Aubergine, meanwhile, is Zara’s most directional move. The deep purple tone nods to autumn’s darker evenings while offering a softer, more wearable entry point into colour for those used to neutrals — a subtle shift that still packs presence.
Then comes olive green — a shade that has long been fashion’s stealth neutral. Zara’s iterations are especially versatile, spanning slouchy knits, midi skirts and outerwear that sits perfectly between casual and refined. Paired with cream it feels crisp and modern, but worn alongside chocolate brown it takes on a more polished, tonal effect. The result? A colour palette that doesn’t just nod to fleeting trends, but one that offers long-lasting building blocks for the season ahead. Keep scrolling to shop Zara's biggest autumn colour trends.
Shop Zara's Autumn Colour Trends
Chocolate brown
After seasons of dominance from beige and camel, this deeper shade offers a more decadent take on neutrals. In Zara’s hands it shows up across sleek outerwear, leather accessories and tailored separates — the kind of pieces that immediately elevate even the simplest base layers.
Aubergine
Aubergine is the kind of colour that quietly elevates a look, offering depth and sophistication without overpowering, and this season it’s emerging as the subtle twist that sets an outfit apart.
Olive green
Understated yet endlessly versatile. Styled with creamy knits it feels fresh, while paired with denim or chocolate leather it leans utilitarian and chic.

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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