Be it because of the growing popularity of Y2K or what seems like a never-ending supply of new TikTok aesthetics, I'll admit that the more Gen Z makes its mark on fashion, the more it becomes clear that my millennial style sensibilities differ from the younger generation. Don't get me wrong, there are aspects I can appreciate—I love a good vintage find and jorts in summer as much as any 22-year-old, but there are also nuances where our tastes diverge.
One such distinction lies in the colour palette we gravitate towards, and I've worked out that purple is the hue that seems to be at the heart of this generational divide. Whilst Gen Z embraces it wholeheartedly, millennials have been somewhat hesitant to embrace its vibrant allure. However, recent sightings of style icon Alexa Chung sprinkling the shade into her outfits are challenging even the most steadfast colour sceptics, myself included.
Although I'm typically not a fan of lilac, violet and other shades on the purple spectrum, after seeing the multiple ways Chung has been styling the shade, I've decided to give it another chance. I'll admit that it definitely has the ability to inject some freshness into an outfit—pair your monochromatic spring uniform with a pop of purple et violà, it looks and feels new. Whether it’s a lavender sweater layered over your trusty jeans or a bold magenta skirt paired with a white cotton blouse, the options are endless.
The S/S 24 runways backed purple for the season too, with Miu Miu showing a bright purple ruched skirt finished with grey and white floral patterns for a fun and flirty touch. At Loewe, a purple button-down cardigan was styled with beige asymmetrical midi shorts and brown Mary Janes—an outfit I will very much be replicating.
On the high street, favourites like COS offer ribbed tank tops in shades ranging from soft lilac to rich plum, perfect for layering or wearing solo as temperatures rise. For something bolder, designer names including Zimmermann and Ganni often integrate purple into their collections, offering statement-making options for any occasion.
If your Instagram feed is anything like mine, you’ve likely noticed the influx of influencers, editors and stylists alike showcasing their own take on the purple trend, and whether you’re a die-hard Gen Z trendsetter or a sceptical millennial like myself, there’s no denying the magnetic pull of a slice of magenta right now. Below are a few purple pieces that have caught my attention.
Shop Our Favourite Gen Z Purple Pieces:
A dream to style.
I'll be pairing this with some light-wash jeans and ballet flats.
Dip your toe into the trend with some lilac socks.
This is going straight on my summer wedding mood board.
I love the khaki colourway of this Loewe jumper, but the purple is just something else.
This looks so much more expensive than it is.
Now these are Gen Z.
I'm always here for a bright pair of Sambas.
One for those chiller spring days.
This deep shade of plum is simply gorgeous.
An easy way to jazz up your holiday wardrobe.
Another pair of Vejas I want to add to my collection.
This short-sleeved knit is perfect for early spring.
Everyone needs an oversized tee or two.
Sporty Rich always elevates my airport looks.
Formal summer events, sorted.
