How French vs. American Women Approach Lingerie
A bra is an everyday staple for American women, but there is something interesting (and totally different) about the way French women approach lingerie. According to Allison Beale of Journelle, American women see lingerie as a means of support and coverage, while the fashion-forward French showcase their undergarments as part of their look.
Beale tells Cup of Jo, "There is definitely a difference between American and French approaches to lingerie. We talk about this constantly around here. Most American women are not as bold in showing off their lingerie. There’s a basic understanding here—maybe it was a lesson we all learned from our mothers and grandmothers?—that bras are for support and coverage, not to be seen. A nude bra, the American staple, showcases your blouse. A white bra, which European women often wear, showcases your whole outfit, bra included."
It's an interesting point to bring up, seeing as the French way of doing things is always trending in the fashion world. Could this be the new lingerie norm moving forward? Only time will tell. In the meantime, check out our neutral-colored bra picks below.

Bianca Jagger
Who are your 5 favorite people to follow on Instagram?@lallo25 @dilokritbarose @beautyisboring_ @condenasttraveler @thefatjewish
What's the beauty essential you can’t live without?My Foreo Luna
What's your desert island album?Continuum, John Mayer
What's your favorite Byrdie.com story?-
Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026Modern and cool silhouettes.
-
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
-
Is Being French Still a Style?A reflection on myth, inheritance, and what remains of it in 2025.
-
6 Clothing Styles I've Never Understood and 6 I Would Reach for InsteadNo pants, rain ponchos, sheer tights: a semi-ironic wardrobe autopsy.
-
7 Affordable Winter Pieces to Build a French Look in a Few ClicksHow to dress à la Française.
-
If a French Woman Shopped theReplica Store Black Friday Sale, These Are the 37 Items She'd Immediately Add to Her CartEffortlessly chic.
-
I Showed My Closet to a Therapist—Spoiler: She Wanted to Talk About the Leopard-Print CoatMy wardrobe, analyzed.
-
This Chic Outfit Is Perfect for Paris, But I'm Going to Wear It in the Midwest and NYCThis simple outfit will make you look stylish anywhere.

