Bella and Gigi Have Their Own Merch, and It's Genius

If there’s one trend we’ve seen totally take over summer 2016, we’re going to have to give it to the concert merch craze. You can show love for Justin Bieber’s Purpose tour, same with Selena Gomez’s Revival tour, just by picking up a tee or sweatshirt. So shouldn’t you be able to rep your favorite models, too? Well, now you can.
Yesterday, Gigi Hadid shared a post on her Snapchat page letting us all in on a secret: “Belgie Tour” merch is now a thing. In the pic, Gigi’s pink sweatshirt features images of the model and sister Bella looking Barbie-esque in Jeremy Scott’s runway show. Along with the cozy sweatshirt, brand Urban Sophistication also released a matching T-shirt, so you can choose how you’d best like to support the stylish duo. And with the start of fashion month coming up quick, the real Belgie Tour will be making stops in New York, London, Milan, and Paris.
Ready to show your support for the Hadid sisters? Shop the must-have merch below!

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Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1
Hurry, there are only a few sizes left.
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Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This Year
Summer 2025 summed up in one outfit.
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The Pretty Dress Trend L.A. It Girls Are Bringing Into Fall (and the "Basic" Style They Already Forgot About)
It's finally time to part ways with boring linen dresses.
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I've Never Met Someone Who Didn't Like This Dress Style—It's Both Trendy and Timeless
Shop versions inspired by Gigi Hadid.
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See You in the Fall, Skinny Jeans—This Trend Is So Much Better With Flats for Summer
Casual, chic, and comfortable all in one.
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It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
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It's Not "Ugg Season," But Cool Fashion Girls Know the One Outfit That Makes Them Year-Round Shoes
Follow Bella Hadid's lead.
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If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This One
Gigi Hadid just did.