If there’s one trend we’ve seen totally take over summer 2016, we’re going to have to give it to the concert merch craze. You can show love for Justin Bieber’s Purpose tour, same with Selena Gomez’s Revival tour, just by picking up a tee or sweatshirt. So shouldn’t you be able to rep your favorite models, too? Well, now you can.
Yesterday, Gigi Hadid shared a post on her Snapchat page letting us all in on a secret: “Belgie Tour” merch is now a thing. In the pic, Gigi’s pink sweatshirt features images of the model and sister Bella looking Barbie-esque in Jeremy Scott’s runway show. Along with the cozy sweatshirt, brand Urban Sophistication also released a matching T-shirt, so you can choose how you’d best like to support the stylish duo. And with the start of fashion month coming up quick, the real Belgie Tour will be making stops in New York, London, Milan, and Paris.
Ready to show your support for the Hadid sisters? Shop the must-have merch below!
Your standard tee—with a pink twist.
A cozy pick for when the weather cools down.
Will you buy the Belgie merch? Let us know in the comments!Opening Image: AKM-GSI
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These Loafers Have Had a Cult Following for 70 Years, But in 2025, You'll Only See Them Styled Like ThisBella Hadid gets it.
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According to It Girls, You Should Only Wear Skinny Jeans If It's This Trend With These ShoesConfirmed by Bella Hadid in Paris.
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Hold the Leggings—This Is What Cool Dressers Are Actually Wearing With Ugg Boots These DaysAs seen on Gigi Hadid, the cool-dresser poster child.
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Bella Hadid Just Wore 2026's Biggest Accessories Trend in ParisIt girl approved.
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Bella Hadid Just Landed in Paris Wearing *the* Shoes to Pair With Fall's #1 Denim TrendModel-off-duty elegance to the max.
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It's Here: The Exact Flat Shoe Trend (and Color) That Makes Casual Fall Pants Look ExpensiveGigi Hadid cracked the code.
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This Is the Heel Style Gigi Hadid Wore to Make a Casual Dress Trend Fancy Enough for an NYC PartyInstantly feel dressed up.
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No Leggings Here—Gigi Hadid Just Wore the It-Girl Airport Uniform of Fall 2025Commit this look to memory.
