Is This Designer About to Have Another Fashion Moment?

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The legendary Giorgio Armani has unveiled a new womenswear line titled ‘New Normal’. As SMH Life&Style reported, the collection is a reminder of why we all fell in love with Armani to begin with back in the ’90s—clean lines, sophistication and no-fuss dressing (read: the original normcore).

The new campaign features a series of black and white photographs of supermodels Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann—all dressed in classic suiting and white shirts—an obvious nod to where his label originally found its feet.

Armani says of the collection, "I wanted to create essential and concise pieces that summarise 40 years of style that have defied the test of time," he explained, "because I found that ultimately, there weren't any 'normal' clothes, and by normal I mean not ... obvious."

Keep scrolling to see a snapshot of the campaign and shop our favourite classic pieces.

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(Image credit: Giorgio Armani)

Read more about Giorgio Armani’s latest campaign at SMH Life&Style. Follow them on Twitter.

Do you think Giorgio Armani is going to blow up again in 2016? Let us know in the comments below.

Opening image: Giorgio Armani

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Amanda Bardas
Amanda Bardas
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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.