The legendary Giorgio Armani has unveiled a new womenswear line titled ‘New Normal’. As SMH Life&Style reported, the collection is a reminder of why we all fell in love with Armani to begin with back in the ’90s—clean lines, sophistication and no-fuss dressing (read: the original normcore).
The new campaign features a series of black and white photographs of supermodels Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann—all dressed in classic suiting and white shirts—an obvious nod to where his label originally found its feet.
Armani says of the collection, "I wanted to create essential and concise pieces that summarise 40 years of style that have defied the test of time," he explained, "because I found that ultimately, there weren't any 'normal' clothes, and by normal I mean not ... obvious."
Keep scrolling to see a snapshot of the campaign and shop our favourite classic pieces.
Read more about Giorgio Armani’s latest campaign at SMH Life&Style. Follow them on Twitter.
Do you think Giorgio Armani is going to blow up again in 2016? Let us know in the comments below.
Opening image: Giorgio Armani
Read more stories about fashion campaigns and follow us on Facebook, Instagram, Pinterest and Twitter.
-
17 Straight-Off-the-Runway Dresses We're Dying to See at the Golden GlobesOur red carpet predictions.
-
I'm Always Saving Barbara Palvin's Beauty Looks—I Asked Her How She Creates ThemWe're taking cues from the ultimate beauty insider.
-
I Got the Scoop on the Beauty ProductsReplica Store Has to Restock ConstantlyI want everything.
-
This Is the Iconic Perfume That Turned Sadie Sink Into a Fragrance PersonIt's also a beauty editor favorite.
-
Tessa Thompson Swears By This Cult-Loved Foundation and $8 Face MistShe has great taste.
-
Model Gustav Magnar Witzøe Takes on Men's Fashion Week and Paris CoutureAn exclusive photo diary from the buzzy Norwegian model.
-
NGL, I Accidentally Created the Most Epic Holiday Makeup Look—Picture Proof HereCourtesy of Armani Beauty.
-
These Luxury Sunglasses Make Me Feel Like the Chic Woman I Aspire to BeThe bigger, the better.
