Introducing the John Lewis Coat That Sold Out in Less Than 24 Hours
The coat of 2016 had to be Mango's checked, sweeping coat that the likes of Lucy Williams, Camille Charrière and Pernille Teisbaek all owned and Instagrammed on repeat. And it looks like it might be a similar story when it comes to this year's headlining outerwear, with another checked, double-breasted high-street number already causing a shopping frenzy. It's barely even chilly yet, but clever girls know that coat shopping is always best carried out by the end of August (or the beginning of September, at the very latest).
On Thursday, John Lewis launched its five stellar Eudon Choi Modern Rarity coats, and one style in particular sold out in less than 12 hours—a prediction we made a few weeks ago when highlighting the high street's most important new-season buys. The double-breasted grey coat, which is £260, sold out in every size—except size 8—within hours. Scroll below to see the in-demand coat, and shop our edit of the other checked coats that will soon follow suit.
This has sold out in every size except an 8.
Shop More Check Coats
The oversize belt ensures this coat is flattering rather than bulky.
This is set to be a street style favourite.
A classic double-breasted overcoat.Next up, see our guide to the biggest trends for autumn/winter 2017.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.