The One Shoe Style That's Selling Out Everywhere

Dakota Johnson wears them everywhere, and street style stars adore them: Loafers are clearly having a moment in fashion right now, thanks to Gucci single-handedly sparking the craze. WWD tapped a handful of retail executives to get their take on the trend and elaborate on just how popular it has become because of Gucci.
“Our buy for loafers has doubled [in the last year],” Net-a-Porter’s fashion director, Lisa Aitken, told WWD. “It is definitely a growing category. We are selling product from Gucci incredibly fast—the first loafer launch sold out within a matter of days and it hasn’t slowed down.”
WWD also tapped The RealReal’s chief merchant, Rati Sahi Levesque, who explained that the trend is not just limited to the iconic Italian brand. “[Sales of] loafers beyond just Gucci have increased 100 percent … Chanel, Prada, The Row and Tod’s are moving really fast right now.” So if Dakota Johnson, Jennifer Aniston, Gigi Hadid, and others haven’t convinced you to jump on the bandwagon, perhaps these new statistics will.
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Opening Image: Style du Monde

Erin got her start as aBest Knockoff Luxury Clothing intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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