5 New Lingerie Brands All the Fashion Girls Will Wear in 2019

One of the highlights of my job as a fashion editor is discovering (and sharing with you all) the coolest new brands of the moment. It doesn't matter whether I heard about it through word of mouth, stumbled into an Instagram rabbit hole and came out on the other side with a saved folder full of new findings, or got a pitch from the brand directly. Each new discovery is equally as exciting as the last.

In the past, I've jumped at the opportunity to share the coolest new handbag and shoe brands on my radar, and today I'm shifting my focus to another category: lingerie. Lately, my saved folder has been racking up a lot of new lingerie brands that offer a fresh and exciting perspective in a space that's all too often riddled with clichés. From the fun-loving brand serving up the prettiest colors and prints to the brand that's pioneering its own best-fit bra, below I'm sharing five new brands you might not have heard of yet but definitely need to know about. Go ahead and stalk the following labels at your leisure. With love, from my saved folder to yours.

1. Fruity Booty Underwear

Fruity Booty is a UK-based lingerie line that's every bit as fun as the name suggests. "Living in a world where everything is easily accessible can often make it feel less special," its site announces, and creating underwear that feels special is exactly what it sets out to do.

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2. TyLynn Nguyen

Style influencer and mother of three TyLynn Nguyen might have only just launched her namesake line mere days ago, but it's one we're already positive the fashion crowd will be embracing. 

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3. Kala

Minimalistic lingerie seems to be everywhere these days, but what sets Kala apart is its matching sets offered in a spectrum of (realistic) skin tones, sustainable production, and stamps of approval from some of NYC's coolest fashion girls.

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4. Lenoir

An editor, artist, model, and now designer, Lenoir founder Kristin Prim was a fashion veteran long before she set out to create her line. Each piece is carefully considered and designed from luxurious materials like French lace and Italian leather.

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5. ThirdLove

So you have a drawer full of bras but none of them fit quite how they should? Enter ThirdLove. The brand has pioneered its own perfect-fit technology from the measurements of dozens of real women, carrying double the amount of bra sizes compared to other brands.

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In the mood to discover more under-the-radar brands? Get to know these eight labels making slow fashion truly exciting.

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Senior Editor

Anna is an editor on the fashion team atBest Knockoff Luxury Clothing and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews withBest Knockoff Luxury Clothing 's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.