Every TikTok Viral Item That’s on Sale During Prime Day |Best Knockoff Luxury Clothing

last updated 15 August 2023

In just one swipe of my For You Page you'll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, if you're wondering). Two, fashion dupes, because, let's face it, as much as I'd love to invest in the real thing, my budget just doesn't stretch that far. Finally, and most prevalently, viral beauty products. That's what I'm focused on today.

As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was natural. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but they show us exactly how to apply them, so we know if they're actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to my cart.

Finally, I'm ready to take the plunge, mostly because I found all these treasures on Amazon. From viral mascaras to much-loved foundations and sweat-proof setting spray to haircare worthy of a double tap, this list of deals covers an array of beauty categories, but I've kept it concise to only include the highest-rated options.

Plus, Amazon's October Prime Day sale is coming up soon (rumoured to be taking place on the 11th and 12th of the month), and it always pays to have your basket prepared...

Ready to save? Let's go.

MAYBELLINE LASH SENSATIONAL SKY HIGH MASCARA

Maybelline New York

Lash Sensational Sky High Volumising Mascara Two-Pack

The results this mascara gets are undeniable. A few swipes is all it takes to have falsies-looking lashes.

ELEMIS SUPERFOOD GLOW PRIMING MOISTURISER AND MIDNIGHT FACIAL

Elemis

Superfood Glow Priming Moisturiser

If you want to achieve the "glass skin" look, look no further than this glowy priming moisturiser by Elemis.

Elemis

Superfood Midnight Facial

Superfood Midnight Facial has so many positive reviews on TikTok.

PAULA'S CHOICE SKIN PERFECTING EXFOLIANT

Paula's Choice

Skin Perfecting 2% BHA Gel Exfoliant

Paula's Choice gets a lot of love on TikTok, and for good reason. In particular, this exfoliant is beloved for improving acne scarring and promoting skin turnover.

L'ORÉAL PARIS TRUE MATCH LIQUID FOUNDATION

L'Oréal Paris

True Match Liquid Foundation

Rumour has it that L'Oréal's True Match Foundation is one to have in your makeup bag.

URBAN DECAY ALL NIGHTER SETTING SPRAY

Urban Decay

All Nighter Setting Spray

As soon as temperatures began to rise this summer, TikTok was alight with setting sprays. This Urban Decay one seems to be the ultimate beauty-maven favourite.

MAYBELLINE INSTANT ANTI AGE ERASER CONCEALER

Maybelline New York

Instant Anti Age Eraser Concealer

Watch almost any "Get ready with me" video and you'll notice this concealer. To hide dark circles or in a darker shade for contour, this is a popular choice.

ILLAMASQUA MATTE VEIL PRIMER

Illamasqua

Matte Veil Primer

If you don't know anything about this small black pot, let me fill you in. It's a primer unlike any other, with a jelly-like consistency that blends into a matte finish. It comes highly acclaimed on TikTok.

REVLON OIL ABSORBING VOLCANIC ROLLER

Revlon

Oil Absorbing Volcanic Roller Reusable

This exact roller has been all over my FYP for weeks. It's perfect for this warm weather—you simply swipe over your makeup to remove shine on the go.

MAYBELLINE SUPER STAY POWDER FOUNDATION

Maybelline New York

Powder Foundation Long-Lasting 24H Wear

Now this is one I can personally vouch for. I apply this to any spots or other blemishes with my favourite powder applicator, and they instantly begin to disappear.

COCO EVE LIKE A VIRGIN HAIR MASQUE

Coco Eve

Like A Virgin Hair Masque

If you're on HairTok, you'll have heard about this. It's a hair mask that nourishes, hydrates and cares for curls, plus it's won plenty of awards.

KIKO JELLY STYLO LIPSTICK

Kiko Milano

Jelly Stylo Wet Look Finish Glossy Lipstick

Glossy makeup is still big news, and Kiko Milano's jelly lipstick is the ultimate finishing touch. Choose from an array of colours.

MAKEUP BRUSH SET

Jessup

Makeup Brush Set 21Pcs

Though not brand specific, it's worth having a full set of makeup brushes to apply all these TikTok viral products.

CERAVE HYDRATING CLEANSER

Cerave

Hydrating Cream-to-Foam Cleanser

Cerave sits high on beauty lovers' lists for the simple reason that it works. Personally, I use this one even though I have oily skin.

DOTS FOR SPOTS

Dots For Spots

Acne Patches - Pack of 60

Online or IRL, you've probably spotted (excuse the pun) people covering blemishes with these circular patches. Not only do they aid healing, they also stop you picking or prodding.

EYLURE LASH AND BROW DYE

Eylure

Lash Tint Dye Kit in Black

Any DIY beauty followers out there will know there's plenty of conversation around lash dyes right now. Eylure's affordable option is a clear winner, and I can personally attest to its efficacy and ease of use.

Eylure

Dybrow Eyebrow Dye Kit in Dark Brown

…And I also use the brow dye.

GARNIER ULTIMATE BLENDS HAIR FOOD

Garnier

Ultimate Blends Hair Food Banana

The Hair Food Banana Shea 3-in-1 Hair Mask was the first product in this range to go viral, with the shampoo and conditioner quickly following suit. You can get the whole range together for less on Prime Day.

COCO EVE BUFFING SUGAR WHIPPED BODY CREAM

Coco Eve

Glow Figure Bali Buffing Sugar

This summer I've been on a mission to have smooth, hydrated skin, and TikTok has declared Coco Eve's body scrub one of the best. Now's the time to snap up a discount on it.

Coco Eve

Glow Figure Body Moisture Whipped Body Cream

After you've thoroughly exfoliated, a highly hydrating cream is a must. This whipped body cream is exactly what I've been searching for.

GUA SHA JADE ROLLER

Baimei

Gua Sha Set and Jade Roller

If you follow any skincare gurus you'll know all about gua sha and jade rollers. Personally, I think any brand will do for these, and this set gives you both for a very reasonable price during Prime Day.

ICE GLOBES

Pfefe

Ice Globes Facial Skin Care Tools

On the topic of skincare tools, there's also a lot of buzz around ice globes and facial cooling devices. Simply pop in the freezer and apply these cool cryo sticks to puffy under-eyes for instant results.

MUSLIN FACE CLOTHS

Panlom

Pack of 20 Eco Friendly Muslin Face Cloths

Now, this is my own personal recommendation. When I had severe acne I was told to use a different face cloth each day to dry my face after washing, and this affordable pack will ensure you always have a clean cloth to hand.

Next Up: From 1000s of Deals, This Is What Our Editors Would Actually Buy on Prime Day

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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.