Chriselle Lim

Chriselle Lim is a trailblazing entrepreneur, creative visionary, and one of the original digital fashion tastemakers who helped define the modern creator economy. With over six million followers, she has built a global audience through her sharp style and authentic storytelling, earning recognition from Forbes as one of fashion's top creators. In 2022, she relaunched her fragrance brand Phlur, which went viral with its hero scent, Missing Person, selling out within hours and generating a 275,000+ waiting list. Now carried in 500+ Sephora stores and international retailers, Phlur has become a rising star in beauty. In July 2025, TSG Consumer Partners acquired Phlur, keeping Lim on as creative director with a meaningful stake, fueling the brand's global expansion. Beyond beauty, Lim is a co-founder of Bumo, an innovative childcare and education startup backed by Jessica Alba and Rebecca Minkoff, and serves as an ambassador for Baby2Baby and Fashion Trust U.S. Her commitment to creativity, community, and social impact continues to shape her legacy in fashion and beyond.