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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
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Ask Any Beauty Editor, and They'll Tell You This Is the Most Wearable Lip-Liner Shade You Can Own
We're all huge fans.
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No Joke, This "Invisible" Mascara Has Replaced My Lash Lift Appointments
The next best thing to an LVL.
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Dakota Johnson Does Elegant Makeup Better Than Anyone—9 Products I Know She Uses
I've done the research.
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Introducing Our Complete List of the Best Concealers of All Time
Dark circles and blemishes are a thing of the past.
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This Underrated Product Is About to Elevate Your "No-Makeup Makeup" Look
The key to naturally fluttery lashes.
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Makeup Artists Swear By These Illuminating Concealers for Glowing Skin
It's all about the glow.
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I Tried Kendall Jenner's Favourite Mascara—It's £14, and It Gave My Lashes Fluttery, Extension-Level Length
I just found a new favourite.
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I Tried Every Victoria Beckham Beauty Product—These Are the Ones That Deserve a Spot in Your Makeup Bag
What's worth trying.
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From Glass Nails to Blurred Lips, These Are the 6 Beauty Trends Defining 2026
The experts have spoken.
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Reviewing Blusher Sticks Is a Personal Hobby of Mine—These 7 Give the Dewiest Finish
Trust me: I've tried them all.
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I Tried the Exact Eyeliner Shade Victoria Beckham Swears By, and Now I Know Why It's a Best-Seller
The eyeliner to replace all eyeliners.
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I've Done the Research: These Beauty Trends Will Make a Huge Comeback in 2026
Who would have thought?
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The Whole Team Agrees: This Just Might Be the Most Versatile Makeup Product Ever Made
I won't leave the house without it.
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There’s a Reason Why I’m on My Third Tube of This Glow-Boosting Cult Foundation
Charlotte knows how to glow.
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I Tested the Best "No-Makeup Makeup" Products—These Are the Only Ones Worth Wearing
Less is more.
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It's Confirmed: We'll All Be Wearing These 6 Makeup Trends in 2026
A study of our 2026 makeup bags.
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I'm All About Low-Maintenance Makeup—These Lip Stains Stay Put All Day, No Reapplication Needed
They're budge-proof.
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My Friends Always Ask Me If I've Secretly Had Lip Filler Whenever I Wear This One Product
Plump, glossy lips this way.
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Dark Circles? Watch This £12 Colour Corrector Delete Them
Nothing else compares.
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This Makeup Brand Is a Beauty-Editor Staple—These Are the Products Worth Your Attention
The best bits.
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Trust Me: These Concealers Disguise Dark Circles and Blemishes Just as Well as Their Luxury Counterparts
Tried, tested and genuinely impressive.
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This AI Skin Tint Has Become My Cheat Code for "No-Makeup Makeup"
It matches my skin tone exactly.
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This Underrated Makeup Tool Is the Secret to Longer, Lifted Lashes
Hint: It's not mascara.
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Makeup Artists and Beauty Editors Agree: These Concealers Avoid Creases, Cracks and Flakes Better Than Any Others
They never disappoint.
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All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour Pop
A makeup-bag staple, in my opinion.
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We’ve Tried Hundreds of High-End Foundations—These 7 Are Actually Worth Your Money
The formulas that really deliver.
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I Swear By Matte Bronzers All Year Round—These Ones Give the Most Convincing Sun-Kissed Glow
Think glowy, not shimmery.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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I’m a Beauty Director—These Are the Makeup Products Defining My Festive Look
Sponsor Content Created With Cult Beauty
I'm in my maximalist era.
