High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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According to Zara, This Is the Only Boot Trend Stylish People Need to Know About
Comfortable, elegant and affordable.
By Florrie Alexander
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I Love Baccarat Rouge 540—These 10 Affordable Alts Smell Just as Good
Did someone say dupe?
By Grace Lindsay
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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Nothing Beats a Designer Bag, But This High-Street Brand’s Styles Feel Just as Special
It's where I go for chic, timeless accessories.
By Florrie Alexander
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
By Judith Jones
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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From The Outnet to TK Maxx, These Are the 8 Discount Shopping Sites TeamBest Knockoff Luxury Clothing Actually Uses
Shop like a pro.
By Elinor Block
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I Searched for Expensive-Looking 2025 Buys—Arket, Topshop and Zara Delivered
Capsule-wardrobe heroes in the making.
By Florrie Alexander
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23 Affordable Moisturisers That Feel So Expensive on the Skin
Purse-friendly yet luxurious.
By Grace Day
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21 Expensive-Looking Pieces From the New-In Sections at Mango, COS and Zara
Lovely things await.
By Remy Farrell
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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Affordable Price Tag, Affluent Style: The New Designer-Coded Handbag Our Editors Are Obsessing Over
Luxury for less.
By Remy Farrell
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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No Doubt About It—These Are the 18 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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If You Thought These New M&S Buys Were Designer, I Wouldn't Blame You
Time to get scrolling.
By Maxine Eggenberger
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I Just Bought All My 2025 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
By Emily Dawes
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I Own a Lot of Expensive Dresses But This £79 One Is What I Want to Buy Now
For many reasons.
By Hannah Almassi
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I’m Convinced These 17 Expensive-Looking Zara Items Will Sell Out Before 2025
Wardrobe staples incoming...
By Brittany Davy
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I've Fallen for These Elevated Basics From H&M, COS and Mango
Buys to bookmark.
By Bébhinn Campbell
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21 Rich-Looking H&M, Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
I'm sold.
By Emily Dawes
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I Finally Got My Hands On the Cosy Yet Chic M&S Jacket That's Already Selling Fast
Now I see why.
By Florrie Alexander
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
By Hannah Almassi
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I Always Shop for Designer-Looking Buys at Arket—These 23 Just Went on Sale
No need to thank me.
By Poppy Nash
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It's Already 2025 at Zara—These Are the 7 Trends I Think It Has Mastered
Enter the new.
By Hannah Almassi
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If a French Girl Shopped Other Stories's Sale, She'd Go for These 19 Elegant Items
A Parisian-inspired edit of the best deals.
By Emily Dawes