High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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I Gasped When I Saw Zara's New Summer Collection—12 New-In Buys That Will Sell Out First
The best of the best.
By Florrie Alexander
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Uniqlo's New-In Section Looks So Expensive—These 9 Styles Stopped Me in My Tracks
I want it all.
By Marina Avraam
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I Check M&S's New-In Section Every Single Day—These 9 Styles Are Bound to Sell Out First
Expensive-looking buys ahead.
By Florrie Alexander
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I've Waited Months for this Designer-Looking Summer Bag to be Restocked—Finally, It's Back
But it won't be for long.
By Florrie Alexander
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We Went Live Shopping on the High Street—Here's Everything We Loved Trying On
Save the date!
By Florrie Alexander
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H&M Just Dropped the Most Expensive-Looking Minimalist Collection for Summer
Well done—I want it all.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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These High-Street Sandals Already Sold Out Once—Now They're Back in a New Elevated Shade
I won't miss out again.
By Florrie Alexander
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I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara
Some you may not have heard of either.
By Emily Dawes
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Zara Just Dropped the Most Expensive-Looking Summer Edit—11 Pieces I'm Sure Will Sell Out
All our editors agree.
By Brittany Davy
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27 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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I Just Tried On the £35 Linen Dress Londoners Are Obsessed With—It's Perfect
Breeze through the heatwave.
By Florrie Alexander
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Zara's Sister Brand Has Just Gone on Sale—These 21 Buys Could Pass for Designer
Timeless designs for less.
By Florrie Alexander
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The Expensive-Looking Zara Sandals That Every Fashion Person Owns Are Back With a 2025 Update
These will sell out fast.
By Florrie Alexander
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I'm Obsessed With Zara's Sister Brand—17 Luxe Pieces on My New-Season Wish List
Quiet luxury on the high street.
By Eliza Huber
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So Many of My Favourite Summer Buys Come From This Brand—Now, There's Up to 50% Off
New-season staples ahead.
By Florrie Alexander
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H&M's Elegant Blouses Could Pass For Designer—16 That Will Sell Out By Next Week
The top of the summer.
By Florrie Alexander
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21 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made summer capsule.
By Poppy Nash
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21 New Buys From Zara, Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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Stylish People Have Convinced Me That This Elegant Day-to-Night Dress Is a Summer Hero
Bring on the heatwave.
By Florrie Alexander
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
By Judith Jones
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No Doubt About It—These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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I Tried On So Many Linen Trousers—These Pairs From H&M, Arket and COS Stood Out
The runners-up are also worth a look.
By Florrie Alexander
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8 Summer Buys That Zara Is Doing Better Than Anywhere Else
Consider this my wish list.
By Florrie Alexander
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H&M's Summer Collection Looks Like Designer Resortwear—9 Pieces That Will Sell Out by June
Your holiday 'fits are sorted.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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My Most Complimented Pieces Come From This Underrated High-Street Brand
And it's just launched footwear.
By Florrie Alexander
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9 Flat-Shoe Trends Zara’s Doing Better Than Anywhere Else for Summer
Best in class.
By Maxine Eggenberger
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Zara Just Launched the Most Sophisticated Summer Capsule—9 Pieces That Will Sell Out First
My favourite collection to date.
By Florrie Alexander