High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)
Trust me: It will be sold out before autumn.
By Brittany Davy
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
She's an icon.
By Poppy Nash
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Zara's in Autumn Mode and so am I—17 Pieces That'll Be Impossible to Find Come September
You won't want to pause on these.
By Maxine Eggenberger
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Ask Anyone Who Follows Trends and They'll Tell You This Is the One Bag Style to Know for Autumn
It's equal parts practical and stylish.
By Harriet Davey
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Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025's It Buy
It will be sold out by August.
By Brittany Davy
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander
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We Went Live Shopping At Zara—These Are the 29 Styles We Loved the Most
Anti-trend standouts ahead.
By Florrie Alexander
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I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
Elevated buys only.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I Tried On COS's New Sell-Out Tailored Trousers—Now They're Back in Two Elegant Shades
My favourite pair to date.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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5 Elegant Dress Trends Zara’s Doing Better Than Anywhere Else This Summer
There's something for everyone.
By Brittany Davy
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I'm a Minimalist—H&M's Expensive-Looking Collection Is All I'm Wearing This Summer
Well done—I want it all.
By Emily Dawes
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Wearing This Trend Is the Ultimate Sign of Good Taste—Now It's All Over Zara
Elevated buys ahead.
By Florrie Alexander
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18 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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I Wasn't Thinking About Autumn Until Zara Dropped These 9 Elegant New-Season Pieces
They're sure to sell out fast.
By Florrie Alexander
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Zara Just Dropped the Most Expensive-Looking Edit—11 Pieces I'm Sure Will Sell Out
All our editors agree.
By Brittany Davy
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I Spent 2 Hours in Zara's Changing Rooms So You Don't Have to—These 5 Items Made It Worth It
Chic, effortless and editor approved.
By Marina Avraam
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My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
By Florrie Alexander
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27 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Payday goodness.
By Sophie Robyn Watson
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I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
By Florrie Alexander
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These Designer-Passing Zara Jeans Have Replaced Every Other Pair I Own—and They're Still in Stock
I wear them three times a week, minimum.
By Marina Avraam
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It's Already Autumn at H&M—Chic, Organised People Will Snap Up These 9 Buys Before August
I'm in autumn-mode already.
By Brittany Davy
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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I'm 5'2" and Struggle to Find Dresses That Fit, But I Always Come Back to This One Brand
Short girl approved.
By Marina Avraam
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So Many of My Favourite Summer Buys Come From This Brand—Now, There's Up to 50% Off
New-season staples ahead.
By Florrie Alexander