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It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
They won't stick around for long.
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
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I Had a Preview of M&S's Latest Designer Collaboration—12 Pieces That Will Sell Out First
A ready-made winter capsule.
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We Just Styled the Chicest, Most Expensive-Looking High-Street Accessories You Can Buy Right Now
The cherries on top.
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The 25 Most Expensive-Looking Pieces to Shop Now
The chicest winter capsule.
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The State of the High Street: A Deep-Dive Report
One expert weighs in.
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Trust Me: These 7 "Alternative" High-Street Brands Are the Ones to Know Right Now
If you're after something different.
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The Ultimate New-In Edit
Looks we love.
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My Chicest Colleague Just Tipped Me Off—This Expensive-Looking Zara Jacket Will Have Sold Out by the Weekend
This office's buzziest buy.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
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I Spent Hours in the M&S Changing Room—9 New-In Buys That Will Sell Out First
From cosy knits to smart tailoring.
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Transcending generations.
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High-Street Collabs Don't Come Better Than This—These Are the 26 Chicest Pieces From John Lewis X Rejina Pyo
It's autumn, through and through.
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I'm Impressed—Alexa Chung Just Completely Sold These New Zara Buys to Me
The epitome of chic.
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
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Arket Just Launched a Secret Sale—These 23 Pieces Could Definitely Pass for Designer
No need to thank me.
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This £55 COS Knit Completely Sold Out Last Year—Now It's Finally Back
Warm? Check. Chic? Check.
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It’s Not Winter Yet, But Zara Just Dropped Every Chic Cold-Weather Trend—4 Pieces That Will Go First
Bring on the chill.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
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I Spent Hours Looking Through the New-In Sections at Zara, Arket and Mango—These 23 Anti-Trend Items Stood Out
Your autumn starter pack.
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
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Forget Adidas and New Balance for a Sec—I'm Buying These High-Street Trainers Whilst They're In Stock
I don't want to miss these.
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I Can’t Believe These Chic Suede Jackets Are From the High Street—9 Expensive-Looking Styles Already Selling Out
100% leather, 100% chic.
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These Chic Boot Trends Have H&M’s Stamp of Approval—6 Styles That Will Sell Out First
From sleek suede to knee-high.
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Suddenly, Every Stylish Person I Know Is Wearing a Trench Coat From the London Brand That Rivals Zara
The ultimate autumn uniform.
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I'm Building a French-Inspired Autumn Wardrobe—21 Arket, COS and Zara Buys on My Wish List
Effortless style.
