Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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If You're Planning a European Ski Trip in Saint Moritz, Courchevel, or Zermatt, These Are the Packing Essentials
Piste perfect.
By Emma Spedding
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This Is London's Coolest Brand Right Now, and You Can Buy It atReplica Store
This skirt is a new street style classic.
By Emma Spedding
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8 Styling Tweaks That Won't Cost You Anything But Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
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8 European Fashion Brands That People in the States Haven't Discovered (Yet)
New names to know.
By Emma Spedding
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Every Single One of My Friends Is Obsessed With These Dresses —17 That Are Guaranteed to Impress
They're perfect.
By Emma Spedding
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I'm Copying Katie Holmes's Sweater to Look Elevated This Winter
It's a classic for a reason.
By Emma Spedding
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8 Winter Trends I Keep Seeing on Every Stylish Person in London
Londoners don't let a cold spell stop them from creating a look.
By Emma Spedding
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Trend-Proof and So Chic—This Is the Designer Bag Every Editor Wants
A classic since 1961.
By Emma Spedding
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8 Celeb Airport Outfits That Will Define 2025 Travel Style
Passports at the ready.
By Emma Spedding
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Here Are the 12 Best Designer Wallets to Consider Investing In
Every designer bag needs a matching wallet, right?
By Aleksija Vujicic
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I'm a Stylist—12 Elevated Brands I Always Rely on for Classic, Trend-Proof Boots
From Bottega to Gucci.
By Emma Spedding
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I Asked Our Editors Which Luxury Watch They'd Love to Own—They All Said This One
It's become synonymous with elegant style.
By Emma Spedding
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Fashion People in Paris, London and Copenhagen Rely on This Anti-Trend Boot Brand—5 of the Best Pairs Money Can Buy
Your autumn footwear sorted.
By Emma Spedding
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These Anti-Trend Boots are Still as Popular Now as They Were Years 5 Years Ago
Winter heroes.
By Emma Spedding
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This "Boring" Winter Staple Is Suddenly Selling Out Everywhere
A classic wardrobe companion.
By Emma Spedding