Hannah Almassi
Hannah Almassi is the editor in chief ofBest Knockoff Luxury Clothing UK. Hannah has been part of the theBest Knockoff Luxury Clothing brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and ledBest Knockoff Luxury Clothing UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joinedBest Knockoff Luxury Clothing following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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5 Affordable Trends London Girls Are Wearing This Summer
Aka the coolest outfits for the heat.
By Hannah Almassi
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What Our French Fashion Friends Do and Don't Shop for at Zara
Good advice for all of us.
By Hannah Almassi
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No Doubt About It: I'm 110% Obsessed With These 3 Summer Sandals
They're such great shoes.
By Hannah Almassi
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45 Incredible Wedding Dresses and Outfits That Cost Less Than £1000
I do, I do, I do!
By Hannah Almassi
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Lily-Rose Depp Just Wore the Most Classic French-Girl Shoe-and-Dress Formula
Very cute.
By Hannah Almassi
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The Items Lucy Williams Would Never Wear to the Airport and Everything She Does
No sandals here.
By Hannah Almassi
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Not All Shoes Look Good With Trouser Suits—Here's What I Recommend
Swerve that commuter vibe.
By Hannah Almassi
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Sienna Miller Just Stepped Out in the Most Stunning "Naked" Dress
Heavenly!
By Hannah Almassi
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Sorry, Heels—Celebrities Now Wear These Classic Flat Shoes All the Time
The comfortable-to-smart ratio.
By Hannah Almassi
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I'm a Fashion Editor, and This Trending Skirt Just Levelled Up My Outfits
An incredibly useful purchase.
By Hannah Almassi
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From Diane Kruger to Parisian Influencers, This COS Blazer Is the Month's It Buy
But it will last for a long time to come.
By Hannah Almassi
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What Does Modest Fashion Really Look Like?
Everything you ever wanted to know about this storied style movement.
By Hannah Almassi
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These Zara Jeans Are the Secret Fashion People Don't Want You to Know About
We're not gatekeeping, though.
By Hannah Almassi
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I'm Short, so I Can Confirm These Are the Best Zara Pieces for Petite Women
The hemline struggle is real.
By Hannah Almassi
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I'm Excited About These It Shoes, From Ballet Pumps to Sexy Slingbacks
Comfort prevails.
By Hannah Almassi