Poppy Nash
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.
Prior toBest Knockoff Luxury Clothing , Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.
As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such asBest Knockoff Luxury Clothing ’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!
Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.
-
It's Finally Time to Trade In My Jeans for Dresses—19 Spring-Ready Styles I'm Considering
The best of the best.
By Avalon Afriyie
-
Welcome to the Great Try-On: Every Key Buy of the Season Tested IRL
We did the hard work for you.
By Poppy Nash
-
This Artist Wore a Classic Hollywood-Inspired Gown for Her Glamorous Black-Tie Wedding
By Poppy Nash
-
Inside This London-Based Couple's Gorgeous Wedding in the Puglian Countryside
An Italian affair.
By Poppy Nash
-
This Fashion Editor Wore a Silk Suit Vintage Earrings for Her Two-Day Wedding
See every detail from the day.
By Poppy Nash
-
This London Wedding Was All About Simple Elegance and City Charm
See every detail from the picturesque day.
By Poppy Nash
-
6 Fashion Influencers Shared Their Ultimate Autumn Wish Lists With Me
Thank you very much.
By Poppy Nash
-
30 Under-£100 Autumn Buys I Can't Stop Thinking About
What a treat.
By Poppy Nash
-
I'm Going on Holiday—Here Are the Essentials I'll Stock Up on During Prime Day
From luggage to luxe beauty.
By Poppy Nash
-
I Spoke to a Second-Hand Shopping Expert—They Rate These 8 Key Buys
From designer bags to denim.
By Poppy Nash
-
I Struggle With Sleeping—This Habit Changed My Routine for the Better
Rise and shine!
By Poppy Nash
-
7 Easy Ways to Style a Puffer Coat This Winter
Embrace the cosiness.
By Poppy Nash
-
41 Perfect Winter Hits From Zara, COS and Other Stories
Editor-approved heroes.
By Poppy Nash
-
So Many M&S Bestsellers Are On Sale Right Now—Here's My Edit
Practical purchases you'll love.
By Poppy Nash
-
Margot Robbie Just Wore the French Jacket Trend That's All Over Mango
I can't wait to copy this.
By Poppy Nash