Pritika Swarup

Pritika Swarup is an international fashion model, philanthropist, and the founder and CEO of the award-winning beauty and wellness brand Prakti Beauty. As an Ivy League graduate and global ambassador for Operation Smile, Pritika has since become a standout figure in both the fashion and business worlds, using her platform to champion humanitarian causes. She has received numerous accolades for her work, including the Lifetime Achievement Award from Harvard University, BeautyMatter’s Next Changemaker of the Year, FounderMade’s Future of Beauty Global Innovator, and the Fashion Group International’s Rising Star Award. Pritika is also a sought-after speaker and panelist and has appeared on stages for The Estée Lauder Companies and at leading institutions such as Harvard, Brown, and Columbia.