The TikTok Crowd Is Swapping Black Mascara for This Cool Colour—I Cosign the Trend

Confession: I haven't worn black mascara in months. No, I was not blessed with naturally long, doll-like lashes—quite the opposite, in fact! My flutters are blonde and stubbornly straight, so it's rare that I leave the house without a coat of pigment (or, at the very least, a proper curl). Lately, that pigment just happens to be anything but jet black. Navy, violet, emerald, cobalt, russet… I love to play around with hues that level up my look without much of a lift. (It's much easier to swipe on a jewel-tone mascara than to try your hand at graphic liner, is it not?)
I tend to rotate colours based on the rest of my makeup and mood, but for the past several weeks, my eyes have been drawn to a deep maroon. I'm not alone—the term "burgundy mascara" has over 53 million videos on TikTok, including one from Millie Bobby Brown gushing over the red-purplish pigment. Another user even goes so far as to claim that "black mascara is out, burgundy mascara is in" (and I'm inclined to agree!).
The hype is well warranted. Burgundy, after all, flatters every eye colour: It emphasises the richness of brown eyes, makes blue and green eyes pop (since they sit on opposite sides of the colour wheel), and in hazel orbs, it helps any green or gold flecks stand out. Swap your black mascara for burgundy, and I bet you'll never look back—especially after browsing these stunning options (with gorgeous eyeliners to match) below.
Shop Burgundy Mascaras:
Shop Burgundy Eyeliners for a Monochromatic Look:

Jamie Schneider isBest Knockoff Luxury Clothing ’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing Wholesale Replica Bag beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
Autumn Makeup Is Unmatched—5 Trends Already Dominating Selfies and Beauty Counters
I really need you to see these looks.
-
I've Been Wearing This French Mascara Forever—It's the Only Volumising Formula That Doesn't Clump
It's a classic.
-
Nothing Irks Me More Than a Mascara That Smudges, so I Found 7 That Never Budge
Not a smudge in sight.
-
Trust Me—This £12 Mascara Is the Next Best Thing to a Lash Lift
It's *that* good.
-
This Mascara Has Been Tricking My Friends Into Thinking I Wear Lash Extensions Since 2022
False lashes, who?
-
I Just Learned How to Stop My Mascara from Smudging, and Things Will Never Be the Same Again
Bye-bye, panda eyes.
-
The Verdict Is Unanimous: This New Volumising Mascara Is Worth Every Ounce of Hype
We're all smitten.
-
Everyone Says These Are the Best Mascaras Ever Made, So I Just Put Them to the Test
False lashes, who?