These 17 Scrunchies Are So Pretty They'd Even Change Carrie Bradshaw's Mind

The scrunchie was once considered one of the fastest ways you could ruin an outfit, as Carrie Bradshaw famously exclaimed in Sex and the City: "No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip, downtown restaurant wearing a scrunchie!" But in 2020, she would most definitely be wearing a scrunchie (probably a polka-dot beauty by Ganni) with her New Balance trainers and By Far shoulder bag—just swap the hip downtown restaurant for her sofa, of course.
Whether worn on your wrist, at the end of a plait, or around a tight bun, a scrunchie can add personality to any outfit. It can be an easy way to clash prints or add a bit of colour. Cult brands like Ganni and Rixo create scrunchies in their most popular prints, so you can match your scrunchie to your dress. Other popular trends include oversize satin styles, super scrunchies made from sheer organza and leopard print. Plus, most are between £5 and £20.
Keep scrolling to see and shop our favourite scrunchies.
Shop Scrunchies We Love
Next up, see our guide to the key trends for spring/summer 2020.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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