The scrunchie was once considered one of the fastest ways you could ruin an outfit, as Carrie Bradshaw famously exclaimed in Sex and the City: "No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip, downtown restaurant wearing a scrunchie!" But in 2020, she would most definitely be wearing a scrunchie (probably a polka-dot beauty by Ganni) with her New Balance trainers and By Far shoulder bag—just swap the hip downtown restaurant for her sofa, of course.
Whether worn on your wrist, at the end of a plait, or around a tight bun, a scrunchie can add personality to any outfit. It can be an easy way to clash prints or add a bit of colour. Cult brands like Ganni and Rixo create scrunchies in their most popular prints, so you can match your scrunchie to your dress. Other popular trends include oversize satin styles, super scrunchies made from sheer organza and leopard print. Plus, most are between £5 and £20.
Keep scrolling to see and shop our favourite scrunchies.
Shop Scrunchies We Love
Next up, see our guide to the key trends for spring/summer 2020.
-
With Jeans, Dresses or Skirts, Fashion People Are Using This Styling Trick to Make Every Outfit an 11/10So simple, so chic.
-
Fashion People Are Accessorising Like It’s 2008 Again—I'm Road Testing These 7 TrendsEven our bags have bags!
-
This Trending Accessory Is the 2025 Way to Turbo-Boost Jeans-and-a-Tee LooksAn instant outfit-enhancer.
-
Adding This Affordable Accessory to Your Outfits Will Make It Look Like You’ve Hired a Personal StylistAn instant look enhancer.
-
No Polished Outfit Is Complete Without a Belt—4 Styles I'm Adding to Trousers and Skirts NowThe finishing touch.
-
Stylish Dressers Are Updating Their Simple Trouser and Skirt Outfits With This Chic AccessoryAn instant outfit-enhancer.
-
Suddenly, All the Chicest People I Know Are Upgrading Their Outfits With This Pretty Accessory TrendI'll be doing the same.
-
I've Noticed Every Single Chic Person Is Updating Their 2025 Outfits With This Simple, Elegant AccessorySmall but mighty.
