These 31 Affordable Beauty Products Are Going Absolutely Viral on Amazon

The vast world of beauty products can be overwhelming. Whether you seek advice from experts on Instagram, influencers on TikTok, or even our own editors, determining what products are actually worth your time—and investment—can be daunting. 

Fortunately, instead of cobbling together a spreadsheet with finds from the For You Page on TikTok or filling up your cart through Instagram's shopping feature, someone, or rather something, has done the heavy lifting for you. That's right—Amazon has aggregated the most viral, top-selling products into a single handy Internet Famous landing page that is easy to filter by category and price, which, most importantly, makes it even easier to add things to your cart so you can experience these buzzworthy products for yourself while stocking up on Prime Day.

With that in mind, we sifted through the four pages of viral products to unearth 31 of the most affordable (and efficacious) beauty products in skincare, hair, and makeup. Keep scrolling to see how many of these viral favorites are already on your radar. 

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(Image credit: @emmahoareau)

Skincare

Haircare

Makeup

Up Next: I Just Read Tons of Amazon Reviews and Now Have These 31 Items in My Cart

Freelance Writer

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously atBest Knockoff Luxury Clothing as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.