
Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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I'm an Editor With Expensive Taste, But These M&S Linen Trousers Are Set to Be My Summer Wardrobe Staple
Affordable and incredibly chic.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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Trust Us: If You Only Buy One Basket Bag This Year, Make It This One
Consider us influenced.
By Emily Dawes
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I Tried On So Many Pretty Dôen Dresses—These 5 Are the Crème de la Crème
Easy, breezy, beautiful.
By Emily Dawes
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This Easy and Affordable Two-Piece Outfit Is All Fashion People Will Want to Wear This Summer
Linen lovers, unite.
By Emily Dawes
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I Put 7 Designer Sandals to the Test to Find the Pairs Really Worth Investing In
I've done the leg work for you.
By Emily Dawes
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I'm a Stylist—5 Ways I'm Wearing My Linen Trousers Now and Well Into Summer
My most-worn item.
By Emily Dawes
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Three Summers On, We're Still Wearing the Timeless Summer Dress J.Law Loves
An unexpected winner.
By Emily Dawes
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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Pretty Blouses, Sleek Dresses and Elegant Accessories—What Luxury Looks Like for Summer 2025
The smartest investments.
By Emily Dawes
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It's Official: The Loewe Basket Bag Has Entered Icon Territory
It's a classic.
By Emily Dawes
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I'm a Shopping Expert—29 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I Asked Over 5000 Women Where to Buy the Best White Shirts—These 14 Came Out On Top
Your definitive guide.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes