Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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Suddenly, Everyone With Great Taste is Wearing Suede Loafers—Here Are 12 Pairs I Love
Where comfort meets elegance.
By Natalie Munro
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Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
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Fashion People Have Been Wearing This Knit for 6 Years—It's Still the One
A forever buy.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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Arket's Barn Jacket is Finally Back in Stock, and in Spring's Most Elevated Colour
A guaranteed sellout.
By Emily Dawes
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Toteme Discounts Are Rare, But I've Found So Many Elegant Sale Buys Under £500
Including *that* striped jumper.
By Emily Dawes
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Soft Tailoring, Suede Bags and Elegant Coats—What Luxury Looks Like in 2025
The smartest investments.
By Emily Dawes
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Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
By Emily Dawes
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The 11 Arket Buys Fashion People Can't Get Enough of Right Now
The numbers don't lie.
By Emily Dawes
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No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Forever pieces.
By Emily Dawes
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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I'm a Shopping Expert—29 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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The 9 Zara Buys Everyone Wants Right Now
This month's best-sellers.
By Emily Dawes
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I Asked My Fellow Editors and We All Agree: This One Simple H&M Item Always Makes Our Spring Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes