
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Set Myself a Strict Black Friday Budget to Elevate My Wardrobe—13 COS, Mango and Ref Pieces I Chose
Chic finds only.
By Marina Avraam
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Kate Middleton’s Sleek, Timeless Handbag Rarely Goes on Sale—Now It’s 20% Off for Black Friday
A royally good saving.
By Marina Avraam
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I Only Buy My Winter Basics During Black Friday—17 Expensive-Looking Pieces to Keep You Warm and Chic
I'm stocking up.
By Marina Avraam
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Everyone Asks How I Always Look Polished During Winter—These 7 Pieces Are My Secret
Simple pieces, big impact.
By Marina Avraam
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Scandi Women Are the Chicest in Winter—9 Zara and COS Pieces They'd Actually Wear
Sub-zero but make it elegant.
By Marina Avraam
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It's Official: H&M’s Cashmere Jumper Is the Chic Winter Staple I’ll Be Wearing Until Spring
Winter layering done right.
By Marina Avraam
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It's Officially Freezing—9 Zara, H&M and Massimo Dutti Puffer Coats That Are Warm and Chic
Heavy-duty.
By Marina Avraam
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I Know You Have Good Taste If You Own This Minimal, Low-Key Luxury Handbag
Timeless, functional and unmistakably chic.
By Marina Avraam
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Mark My Words—These Zara Buys Are So Chic, They’ll Sell Out Before Black Friday
So elegant.
By Marina Avraam
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Every Chic Item From Zara, COS and H&M I’m Adding to My Basket Ahead of Black Friday
The ultimate sale It list.
By Marina Avraam
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Suddenly, Every Stylish Person Is Wearing the Subtly Chic Cardigan Trend That Feels So Expensive
Meet the "scardigan".
By Marina Avraam
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I Want a Chic French Winter Wardrobe—9 Zara, M&S and COS Buys I’ve Been Quietly Collecting
Elegant finds only.
By Marina Avraam
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It’s Officially Winter, and Zara Has Dropped Every Chic Cold-Weather Trend—4 Pieces That Will Go First
Bring on the chill.
By Marina Avraam
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My Chicest Colleague Keeps Wearing This Perfect Cashmere Jumper to the Office—Now It’s Back in Stock
It's celeb-approved, too.
By Marina Avraam
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I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
By Marina Avraam