It’s December, the new year is only weeks away, and I’m already thinking about the pieces that will carry me into 2026. The puzzle is always the same: finding items that a) fit my budget, b) still feel modern enough to refresh my wardrobe without abandoning the staples I love. As the designated shopping expert in my friendship group, I’m used to the flurry of “What should I buy for next year?” Naturally, I turned to the three destinations that never let me down.
First up, COS. The brand has delivered one of its strongest seasons yet, with pure cashmere knits, beautifully tailored coats and merino layers that feel effortlessly elevated. The accessories have been exceptional too—always managing to land that sweet spot between directional and wearable, premium-feeling but still fair in price. Then there’s Zara (of course). Its recent collections have been consistently impressive, from sharp denim to sumptuous knitwear and the personalised bags everyone is talking about. It feels like every drop has at least one piece that becomes an instant add-to-basket. And finally, the most budget-friendly hero of the three: H&M. The brand’s new Christmas arrivals include polished coats, expensive-looking boots and some of its best high street knitwear I've seen this.
Scroll on for the standout new-in pieces from COS, Zara and H&M that are genuinely worth your attention for 2026.
Shop The Best 2026 Budget Buys From H&M, Zara COS
A sleek, close-fitting cotton top that makes a perfect layering base or a minimalist standalone piece.
Tailored yet cosy, this reversible coat provides versatile styling options with its premium-feeling double-faced fabric.
COS' beautifully plush funnel-neck knit crafted from pure cashmere, now available in cream.
I'm obsessed with the funnel-neck trend, and this is a chic, affordable entry-point.
The fluid twill trousers offer an effortless drape and a relaxed wide leg; perfect for giving everyday outfits a refined, modern silhouette.
A surprisingly elevated basic with a clean V-neckline and soft drape, it's the sort of jumper you reach for again and again.
A wedged boot is the best way to combine elegance and warmth this season. Team with a midi skirt or boots, depending on the occasion.
This reversible jacket offers two polished looks in one, thanks to its double-faced construction and quietly luxurious feel.
A chic cropped wool coat complete with a matching scarf, offering a fashion-forward silhouette and built-in winter styling.
The scarf coat strikes again; this refined wool-blend coat with a clean, tailored cut—an affordable outerwear piece that looks far more premium than its price tag.
A gorgeous, 100% leather bag that's simply so chic.
COS updates its barrel-leg denim with a subtle flocked texture, adding an elevated, tactile twist to a contemporary staple.
A pure wool jumper with a subtle diamond knit, giving a heritage nod while still sitting firmly in the modern wardrobe.
A soft wool knit with a gently rounded silhouette and clean V-neckline, offering an elevated, easy layer for everyday wear.
This look 3x the price, at least.
Part cape, part scarf, this knitted layer brings dramatic shape and contrast detailing to simple winter outfits.
These won't be in stock for much longer.
I own these and can confirm, they're so chic.
Part cardigan, part jacket, this ribbed merino layer adds refined structure while remaining lightweight enough for year-round wear.
The slouchy knee-high combined with the kitten heel are everything.
With a nostalgic, heritage feel, this oversized cable knit makes a classic feel modern, blending chunky texture with a relaxed shape for effortless winter dressing.
A comfort-first ribbed jumper with a boxy fit that feels effortless layered under oversized coats or paired with simple denim.
The ultimate apres ski wool jumper.
This cosy knitted hoodie delivers both warmth and modern edge, doubling as a chic alternative to normal hoodie on lazy days.
