My Friends Keep Asking How I Make Zara Look Expensive— 9 Chic Winter Buys I Swear By

There’s something thrilling about scanning Zara’s new-in section on a Thursday—some (me) would call it a hobby. Among the sea of high-street staples, a few pieces manage to feel genuinely premium—and lately, I’ve noticed my friends asking more than usual where my outfits are from whenever I wear them. This winter’s edit is particularly strong: beautiful funnel-neck jackets, tailored separates, and rich textures that could easily be mistaken for something far more high-end. They’re the kind of finds that stop you mid-scroll—the quiet, elevated heroes that give even the simplest outfit an instant upgrade.

What makes this collection stand out is its subtlety. Zara has honed that sweet spot between trend and timelessness, with pieces that could easily pass for designer thanks to clever fabric choices and impeccable cuts. Think heavyweight wool blends that drape just right, minimalist leather accents, and reversible jackets that give you two looks in one. It’s the kind of polish that comes not from logos or embellishment, but from proportion, texture and tone—the same principles that underpin every expensive-looking wardrobe.

Senior Shopping Editor Marina wearing Zara Buttoned Jacket.

I’ve been testing the best of the collection in real life, and the results speak for themselves. Worn with simple accessories—a soft scarf, clean boots, a slick bun—they exude that effortless sophistication that defines a truly chic winter wardrobe. Zara might not come with designer labels, but this season, it absolutely delivers designer energy.

Keep scrolling to shop the most expensive-looking Zara buys.

Shop 9 Most Expensive-Looking Zara Winter Buys

Shop More Expensive-Looking Zara Buys