Nice to See You, It Bag—This Is the Chanel Style That's Taking Over the Fashion World

How to style the Chanel 25 bag

(Image credit: @aimeesong)

The 2025 It Chanel bag is officially here. Yes, I'm of course referring to the aptly named Chanel 25 bag. As a standout silhouette from the spring/summer 2025 show in Paris, the hobo style (featuring Chanel's signature quilting, a chain strap, the classic CC closure, and cargo details) is quickly ascending to It-bag territory.

How to style the Chanel 25 handbag

(Image credit: @aimeesong)

Dua Lipa and Jennie front the Chanel bag's campaign, shot by David Sims and films by Gordon von Steiner. Dua Lipa also toted the bag to the Chanel haute couture show in January. Yes, the fashion crowd is cementing the coveted status. My colleague recently tried on the Chanel 25 bag in each size (it comes in small, medium, and large and in a range of colors). And other style setters are starting to wear the modern and spacious silhouette.

Keep scrolling for an up-close look at the Chanel 25 bag, including visual inspiration showcasing how fashion people are styling the bag.

How to style the Chanel 25 handbag

(Image credit: @aimeesong)

Aimee Song's forward look with capri pants, two-tone heels, and a wrap is cool and sleek with the coveted new Chanel bag.

How to style the Chanel 25 handbag

(Image credit: SEBASTIEN DUPUY/Getty Images)

Here is Dua Lipa with her Chanel look during the haute couture show.

How to style the Chanel 25 handbag

(Image credit: @kelseymerritt)

Kelsey Merritt's ensemble is easy and effortlessly chic, also highlighting Chanel's It moccasins.

How to style the Chanel 25 handbag

(Image credit: Christian Vierig/Getty Images)

Hollie Mercedes Peters wears the Chanel 25 bag with a layered look during Copenhagen Fashion Week.

How to style the Chanel 25 handbag

(Image credit: @kristenmarienichols)

Our Associate Director of Special Projects Kristen Nichols tested the Chanel 25 bag with a classic look featuring a trench coat, jeans, and Chanel flats

A Closer Look at the Chanel 25 Bag

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)

Chanel 25 Bag

(Image credit: Chanel)
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Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years atBest Knockoff Luxury Clothing , currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers likeReplica Store, Shopbop, and Net-a-Porter and is at the forefront ofBest Knockoff Luxury Clothing 's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.