Cooler Than a White Button-Down: This Specific Shirt Colour Is the Key to Looking Chic This Autumn
White button-down shirts are the foundation of so many chic outfits, but this autumn, red ones will be replacing them. Here are the stylish ways to wear red button-down shirts for the season ahead.

A white button-down shirt has long been a wardrobe staple loved for its crisp, clean and endlessly versatile style. While this classic top remains an essential, fashion people are increasingly turning to its more daring cousin—the red button-down.
This shift has become more noticeable recently, especially after Copenhagen Fashion Week earlier this month. For spring/summer 2026, designers like Herskind and Auralee showcased red button-down shirts on the runway. Herskind styled a sheer version over a red bodysuit, and Auralee paired a red poplin button-down with a coordinating cinch-waist jacket and pants. On the streets, showgoers styled the top with everything from lace-trim slip skirts and short trench coats to miniskirts and clogs.
Beyond Copenhagen, this trend has been seen on It girl Alexa Chung. Just this week, she posted a series of photos on Instagram, including one where she wore a red button-down shirt with a denim miniskirt and a black leather tote bag. Considering Chung's significant influence on fashion trends and shopping habits, her sporting a red button-down is destined to boost its popularity.
Brands like Madewell, Ralph Lauren and Free People are releasing button-down shirts in this eye-catching colour, further fueling our trend forecast that the style will be big this fall. Keep scrolling to see how red button-down shirts are being styled and shop the pieces along the way.
How to Style a Red Button-Down Shirt
Outfit Formula: Red Button-Down Shirt + Dark-Wash Denim Skirt + Tote Bag
Outfit Formula: Red Button-Down Shirt + Red Jacket + Pants
Outfit Formula: Red Button-Down Shirt + White Skirt + Clogs
Outfit Formula: Red Button-Down Shirt + Colored Trousers
Shop More Red Shirts:
Nikki Chwatt is an associate fashion editor based in New York City. She joinedBest Knockoff Luxury Clothing in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
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