Buying guides
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This Underrated Makeup Tool Is the Secret to Defined Lashes
Hint: It's not mascara.
By Giselle La Pompe-Moore
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Bob Hairstyles Suit Everyone—27 Chic Women Who Make Me Want to Cut My Hair
Short hair has no age limit.
By Grace Lindsay
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Not Flats and Not Heels—This In-Between Shoe Trend Is Just Right for Spring 2025
It's comfortable too.
By Drew Elovitz
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Trust Me, I'm a Beauty Director—These Are the 13 Best Volumising Hair Products for Thin Hair
Plus, all the expert tips you need.
By Shannon Lawlor
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I’m Ready for a New Perfume: These Spring Scents Are Classy, Fresh and Compliment-Worthy
New season, new scent.
By Grace Day
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The 15 Best Moisturisers for Over-40 Skin, According to Experts
They come highly recommended.
By Mica Ricketts
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From Bubble Bath to Tiramisu, These Are the Best OPI Nail Colours of All Time
Editors and manicurists have spoken.
By Eleanor Vousden
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I've Done the Research—These Are the 6 Colours That Look Chicest With Pale Pink
They're making me blush.
By Humaa Hussain
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These Leopard-Print Shoes Are Cool, Non-Boring and the Secret to Elevating Basic Outfits
Loafers, ballet flats and boots, oh my!
By Ava Gilchrist
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get There
Suited and booted.
By Avalon Afriyie
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Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception
They're makeup-artist approved.
By Kaitlyn McLintock
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I've Tried Everything—These Are the Best Under-Eye Concealers to Help Disguise Dark Circles
I've tried almost every one out there.
By Shannon Lawlor
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We've Tried Hundreds of Them—These Are the 17 Best Face Serums for Unbelievably Good Skin
Your ultimate guide.
By Grace Lindsay
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I've Spent Years Hunting for the Best Conditioners for Fine Hair—Here They Are
They strike the perfect balance of silky and bouncy.
By Shannon Lawlor
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Without a Doubt, These Are the Best Foundations For An Effortless Glow
Trust me—I've tried them all.
By Shannon Lawlor
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After Trying Every Formula Under the Sun, We Officially Name These 11 the Best Shampoos Ever
No bad hair days here.
By Grace Lindsay
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9 Outfit-Elevating Basics That Are Well Worth Investing In
Eternal staples.
By Remy Farrell
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Revealed—the Conditioners That Give OurBest Knockoff Luxury Clothing Editors "Best Hair" Status
The hardest working hair conditioners around.
By Shannon Lawlor
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
By Eleanor Vousden
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
By Avalon Afriyie
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
By Avalon Afriyie
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
By Grace Day
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5 Simple Yet Incredibly Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
Simple really is best.
By Jess Kelham-Hohler
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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
For real.
By Eleanor Vousden
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Trust Me—This Is the One Versatile Makeup Product You'll Find in EveryBest Knockoff Luxury Clothing Editor's Kit
Makeup artists agree it's a staple.
By Grace Lindsay
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Trust Me: These Elite Curling Wands Will Leave You With Bouncy, Voluminous Waves
Tried and tested by us.
By Grace Lindsay
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
By Avalon Afriyie
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Introducing, Our Complete List of the Best Concealers of All Time
Let prominent dark circles and blemishes be a thing of the past.
By Grace Lindsay
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I’m Relying On This Flat Shoe to Make My Jeans and Leggings Look More Expensive This Spring
A new take on an old classic.
By Ava Gilchrist
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This Hardworking Product Is My Worst Kept Secret for Plump, Pillowy-Soft Lips
Next-level lip balms.
By Jazzria Harris