9 Cool Scandi Fashion Brands to Have on Your Radar for 2025 and Beyond

I guarantee that if you asked to look in any fashion editor's wardrobe right now, you'd spot at least one Danish brand (or in my case, at least four). Over the past few years, the Scandi influence on how we get dressed cannot be understated. From older brands that have undergone a makeover to newer, Instagram-favourite designers, it's hard to ignore the impact this part of Europe has had on the fashion industry as a whole.

We often think of Scandinavian style as being homogenous and minimalistic, but that's actually not true. Whilst Swedish people might opt for a more pared-back look, over in Denmark (Copenhagen, in particular), there's a shift towards eclectic prints and colours that celebrate dopamine dressing. And there are plenty of influencers who prove this, too.

From print queen Simone Noa to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for the out-there, risk-taking looks that stand out the most on Instagram, and it's this eclecticism that has shone through in Wholesale Replica Bag trending fashion labels coming out of Denmark.

So, if you're looking for the key to nailing Scandi style, keep scrolling to get to know the popular brands that we're shopping right now. You might be surprised to see that some of your favourites hail from this up-and-coming coolest corner of the fashion world.

1. GANNI

Where would we be without Ganni? It's almost hard to imagine what the modern fashion landscape looked like before the brand became so ubiquitous. But the fact that it's so popular hasn't deterred anyone from shopping from it, and if you're looking for the carefree spirit of Scandinavian dressing in a wearable way, look no further than this Copenhagen-based brand.

Key Piece: There are so many to choose from. For a while, it was all about the collars and puff sleeves, but now we're so into the playful denim and logo tees.

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2. CECILIE BAHNSEN

Dresses don't get much dreamier than those from Cecilie Bahnsen. The brand has only been going since 2015, but in the last eight years it has found a loyal following for its signature oversized stylings and romantic silhouettes. If we've got anyone to thank for the resurgence of the puff-sleeved dress, it's Cecilie herself.

Key Piece: It has to be one of the gorgeous dresses. You'll feel like a modern-day Cinderella.

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3. BAUM UND PFERDGARTEN

Baum und Pferdgarten is definitely one of those brands that appeals to a quirkier sense of style. Love maximalist prints and colour clashing? You'll find something that's right for you, whether that's oversized checks, acid brights or a chic puff-sleeved dress.

Key Piece: If we had to pick, it would be one of the lace dresses or a sports-inspired top.

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4. AIAYU

With a focus on wardrobe basics and chic everyday essentials, Aiayu (pronounced ai-ya-yu) is the Scandi brand built for minimalists. If you're after linen shirts and sleek co-ords in natural fibres, you've come to the right place.

Key Piece: Literally anything in the collection is sure to work with most items in your wardrobe.

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5. STINE GOYA

If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for giving your wardrobe a bold touch, here's where you can get a taste for maximalism without trying too hard—a uniquely Scandi style trait.

Key Piece: One of the fun jewel-coloured dresses or the patterned shirts, which have become Instagram favourites.

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6. ROTATE BIRGER CHRISTENSEN

Looking for sexy, slinky and chic? Make sure you check out Rotate for your next party dress. There's nothing Jeanette Madsen and Thora Valdimars don't know about cool minis and sleek midis, and this ultra-cool brand has something for every dress lover and power dresser.

Key Piece: Colour-block dresses that'll be your plus-one to every wedding.

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7. SAMSØE SAMSØE 

Not everything has to be about bold colours, prints or silhouettes. Sometimes you need the basics, too. And that's exactly what Samsøe Samsøe offers. If you're looking for anti-trend wardrobe staples, check out the brand's jersey separates, leather jackets and sharp tailoring.

Key Piece: There are plenty of options, but the outerwear and accessories are always fun.

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8. HOLZWEILER

Siblings Susanne and Andreas Holzweiler are the brains behind Oslo-based eponymous label Holzweiler. Combining functional styles with a strong focus on sustainability, timeless pieces are carefully crafted from deadstock and recycled fabric in the shape of romantic dresses, puffer coats and cute accessories. Definitive proof that ethical fashion doesn't have to be basic.

Key Piece: A printed or pretty satin slip dress.

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9. BY MARLENE BIRGER

A staple of Scandi style, By Marlene Birger has had a bit of a rebrand in recent years and I'm certainly not alone in being a major fan. Here, you'll find wearable pieces with a fashion-forward twist that will have everyone asking where your outfit is from. Think slip dresses in a striking colour, belts with attention-grabbing hardware and cami tops covered in lace.

Key Piece: Everything from statement accessories to everyday staples are beloved by this brand.

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This piece was published at an earlier date and has since been updated.