The Thong Has a Whole New Meaning in 2025—Here's Why
No, I'm not talking about underwear, this year, the thong has been reinvented. Here's everything you need to know about the sleek summer shoe trend — including the best thong sandals to shop.

Emma Spedding
If the mention of thongs has you instantly thinking of your underwear drawer, allow me to re-educate you. You see, nearly every luxury buyer I have spoken to for the SS25 season has mentioned thongs (i.e, flip-flops) as one of this year's biggest summer accessories trends however they're not talking about the ones underneath your clothes.
Instead, they're referring to a shoe trend that's been building rapidly over the past few years and which is only set to become more popular as we move full force into summer. Thong sandals are quickly becoming the cool girls' sandal of choice worn with everything from denim shorts and slip skirts to chic summer dresses.
If you're wondering why thongs sandals, well, the trend falls under the umbrella of '90s minimalism offering a pared-back, classic look that works for a whole host of different occasions. Flat thong sandals, AKA the traditional flip-flop style you probably wore to the beach when you were younger, are perfect for wearing every day and, this season, come in a whole host of fabrications from classic foam to more elevated leather and suede iterations.
But, the appeal doesn't stop there. No longer resigned to beach days alone, heeled thong sandals also make a chic choice for more dressed-up events, while platform flip flops offer the perfect balance between the two for those who want a sandal that delivers on both comfort and style.
Of course, it comes as little surprise then, to see all the most stylish people have gravitated towards the simple sandal style in recent months. And, both the high street and designer brands have ensured they've had plenty of options to choose from when it comes to shopping for the best thong sandals—just keep scrolling for proof.
Shop the Best Thong Sandals for Summer 2025:
Shop the Best Flat Thong Sandals
The Best Heeled Thong Sandals
Jazzria Harris is a freelance fashion and beauty journalist with over 8 years of experience working in the industry. At just 4ft 11, she’s an expert in petite dressing. She has also mastered the art of identifying upcoming nail and hair trends before anyone else. Her wardrobe staples are a great black blazer and, of course, a great pair of heels (for the extra inches). Jazz has written for publications including Marie Claire, ELLE UK, heat magazine, Eliza, Women Home and more.
- Emma SpeddingFreelance Fashion Editor
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