8 Celebrity Beauty Brands That Are Actually Really Good

It feels like over the past five to ten years, everyone with celebrity status has launched a beauty line. What started as a concept everyone wanted a slice of has slowly but surely lost its allure. A recent study by market research company Ipsos found many social media users feel sceptical that celebs actually use the products they push and say the market is oversaturated. One commenter even went as far as saying, "Dear celebrities, please—and I mean this with the greatest respect—please stop forcing new skincare lines onto us. We don’t need it, we don’t want it. We know you’re not even using it. Please, just stop.” Sheesh.

For me, it was the announcement of Brad Pitt releasing his own skincare line in September last year that, quite frankly, sent me over the edge. "Where will it end?” I internally cried. However, I must give credit where credit is due, and flag there are certain celebs absolutely killing it in the beauty industry. Let’s take Fenty Beauty by Rihanna, for example, which launched in 2017 and is now worth $2.8 billion. Or newcomer Rhode by Hailey Bieber, featuring a line up of sellout skincare essentials and that viral peptide lip treatment. I’m yet to try the brand and I’m eagerly awaiting its arrival into the UK, so watch this space…

There are also a lot of skincare and makeup staples in my own beauty regime that were born from celebrity-founded brands, so it’s not all doom and gloom. If they clearly love and whole-heartedly believe in their brand, everything feels more authentic and it reflects in the product offering.

Not sure which ones are worth your money and which are best to swerve? Keep scrolling for my eight favourite celebrity beauty brands that are genuinely really good, plus the hero product from each of them that I just can't be without.

1. R.E.M Beauty

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Launched in 2021 with Ariana Grande at the helm, the collection features ethereal shades and pigments housed in sci-fi inspired packaging. The brand prides itself on being fully inclusive, and just a quick scroll through the @r.e.m.beauty Instagram page, you’re served a ton of inspiring and out-of-the-box beauty looks. The matte lipsticks and lash and brow-boosting serums have become a cult favourite. 

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2. Rare Beauty

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(Image credit: @RAREBEAUTY)

I really love Selena Gomez, but I don’t think that makes me bias in saying her brand hits all the right marks. Rare Beauty is all about building a safe space for everyone to experiment and enjoy beauty, plus it’s also an extremely personal project for Gomez, who donates a percentage of annual profits to a mental health charity she founded. The products are also genuinely good, and you’ll often find Gomez creating step-by-step beauty tutorial’s on Instagram or Tik Tok using a whole face of Rare Beauty. 

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3. Victoria Beckham Beauty

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(Image credit: @VICTORIABECKHAM)

After the success of VB’s capsule collections with Estée Lauder we knew we were in for something very special when her very own beauty label launched in 2019 and boy did she deliver. Since then, we’ve been treated to a plethora of eye, lip and face treats plus a skincare collab with Augustinus Bader. All hail, Queen VB. 

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4. Rose Inc

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(Image credit: @ROSIEHW)

Having struggled with breakouts for years, Huntington-Whiteley wanted to make sure her products work for all skin types, especially acne-prone skin. In an interview with Elle magazine she explained that authenticity and integrity are also extremely important to her, "I really wanted the brand to stand for something other than pretty products.” Clean and sustainable ingredients are at the forefront of the line up. 

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5. Kora Organics

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(Image credit: @MIRANDAKERR)

Noni juice, known for its healing, rejuvenating and antioxidant properties, is at the heart of all Kora Organics products and was actually introduced to the world-renowned model by her grandma when she was 13 years old. I’ve been lucky enough to interview Kerr on several occasions and it's always struck me just how passionate she is about her brand she hasn't taken a cent from the company and instead invests it into creating powerful products.

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6. Kylie Cosmetics

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(Image credit: @KYLIEJENNER)

Kylie Cosmetics continues to go from strength to strength the beauty mogul keeps things fresh with fun collabs and limited-edition collections. One of the OG celebrity beauty brands.

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7. Honest Beauty

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Founded in 2012 by Jessica Alba, Honest prides itself on creating not only clean beauty but personal care, baby and household products too. Alba regularly takes to social media to demo new launches as well as tips and tricks on application. 

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8. Fenty Beauty

A beauty brand that really needs no introduction (refer back to intro for its sheer success figuratively speaking). Everything from lipstick to foundation works so well for every skin type that you'd struggle to find someone who doesn't count at least one product as a ride-or-die. 

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Next Up: Every US Beauty Editor Rates This Makeup Brand, and It just Launched in the UK

Opening Image: @victoriabeckham

Mollie Burdell is a freelance beauty editor, presenter and host. She trained as a makeup artist at the prestigious Delamar Academy, covering everything from prosthetics and theatre to TV and film, and then went on to graduate from university with a First Class Honours degree in journalism.After completing internships at Grazia, Look, Cosmopolitan and Stylist, she landed her first writer role at Superdrug's Dare magazine. Mollie then joined the Harrods content team as a beauty writer before being promoted to the deputy beauty editor. There, she developed the content strategy, tone of voice and creative identity for H Beauty—Harrods's standalone regional beauty stores. When she wasn't interviewing the likes of Gigi Hadid, Miranda Kerr and Regé-Jean Page, you'd find her on a live broadcast, hosting an event, shooting video content, reviewing the lastest beauty launch on social or crafting a magazine feature. She has also hosted and contributed to the LuxeGirl by SheerLuxe YouTube series.When Mollie isn't writing about beauty, you'll find her talking about it on a TikTok shop, dancing to pretty much anything with a beat, reading a crime thriller or performing a solo rendition of "One Day More" from Les Mis.