This Pretty Denim Trend Is Just as Cool as It Was in 2015
If you’re looking for justification to indulge in yet another pair of jeans, read on. Because regardless of how many iterations of a black skinny or dark-wash crop flares you already own, there’s room for a pair with a pretty or whimsical touch of embroidery to them. In the same way that a slogan updates and effortlessly transforms a plain white tee, a touch of embroidery gives a fresh spin to denim, especially as spring is just upon us.
We’ve noticed this trend simmering away for several seasons now, and it’s not going away. Blame it on Gucci (as with so many things we didn’t know we couldn’t live without until the must-have brand brought them to our attention), which produces the most exquisite and prolific take on crafted denim.
Florals are a favourite across many designers and the high street, but that doesn’t have to equal twee. Style with streetwear staples like a baseball cap and hoodie to give your look some edge, or experiment with a clashing floral top. Best of all, there’s an embroidered jean in every cut, so make your next mom/drainpipe/ kick flare (delete as appropriate) purchase a beautiful one. Shop our favourite embroidered styles below.
Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
Make these effortless jeans part of your weekend uniform. Next up, discover the hot sneaker trends everyone will be wearing this year.
Olivia is a freelance journalist and content consultant specialising in interiors. Having honed her editing and writing skills at The Daily Telegraph, where she served as Digital Fashion Editor, Olivia now regularly contributes to Sunday Times Style magazine, Domino and The Telegraph.
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