
Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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Trust Me, These 6 Autumn Basics Make Getting Dressed Chicer and Easier
Instant outfit upgrades.
By Florrie Alexander
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I Wore This High-Street Cardigan in Milan—Everyone Asked Me Which Designer It Was From
Four ways I'm styling it now.
By Florrie Alexander
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Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback
So, I thought I better take it for a test drive.
By Florrie Alexander
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2025
Smart investments.
By Emily Dawes
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6 Luxury Jacket Trends You Can Find at M&S, Zara and More Right Now
Chic, but make it affordable.
By Emily Dawes
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I Just Scrolled Through Every Item in Reformation's Summer Sale—These 23 Styles Stood Out
I've been waiting for this one.
By Emily Dawes
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander
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We Went Live Shopping At Zara—These Are the 29 Styles We Loved the Most
Anti-trend standouts ahead.
By Florrie Alexander
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I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
Elevated buys only.
By Florrie Alexander
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I Have Designer-Level Taste in Bags, But This More Affordable It Style Has Impressed Me
Spotted in London, Paris and Stockholm.
By Florrie Alexander
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Zara's New Loafers Will Sell Out Well Before Autumn—3 Ways I'm Wearing Them Now
So timeless, so versatile.
By Florrie Alexander
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It’s Never Too Early to Find the Perfect Autumn Jacket—7 Trends Elegant Dressers Are Snapping Up
Baby, it's (almost) cold outside…
By Florrie Alexander
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I Tried On COS's New Sell-Out Tailored Trousers—Now They're Back in Two Elegant Shades
My favourite pair to date.
By Florrie Alexander