
Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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'90s Sandal Trends Were Elite—5 Elegant Pairs Set to Take Over This Summer
Just in time for the sunshine.
By Florrie Alexander
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I Secured You a 36% Discount at Abercrombie—I'd Shortlist These 15 Chic Pieces
A ready-made summer capsule.
By Florrie Alexander
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This Is the Most Versatile Dress on the High Street—4 Ways I'm Wearing It This Summer
From office days to date nights.
By Florrie Alexander
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H&M's Expensive-Looking Linen Trousers Are Back, But I Know They'll All Sell Out Before Summer
A true summer hero.
By Florrie Alexander
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Seriously, These 23 Spanish High-Street Buys Look Like Designer Pieces I'd Buy Abroad
Chic summer buys this way.
By Florrie Alexander
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I Tried On the Most Versatile Summer Blouse—4 Ways I'm Styling It Now
Well done, Rixo.
By Florrie Alexander
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Finding Affordable Dresses That Look Expensive Is My Core Skill—I've Outdone Myself With These 19
Bring on the sunshine!
By Florrie Alexander
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The Chic French Brand Fashion People Buy Their Most Premium-Looking Bags From
Take note.
By Florrie Alexander
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Chic Dresses! Light Linens! Elevated Accessories! 24 Affordable Summer Buys You Need to See Right Now
The high street does it again.
By Florrie Alexander
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6 Ferragamo Bags That Are Destined to Reach Cult Status
Game changers.
By Jasmine Fox-Suliaman
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I Just Tried on Reformation's Best-Selling Dress and Now I'm 110 Per Cent Obsessed
So polished. So comfortable.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I'm a Shopping Expert, and I Can Confirm: It's Not Too Early to Be Thinking About Linen Sets
Rely on these all spring and summer.
By Florrie Alexander
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I Just Put Mango's Jeans to the Test—4 Pairs This Denim-Obsessed Editor Recommends
Consider me impressed.
By Florrie Alexander
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So Many of My Favourite Summer Buys Come From This Brand—Right Now They're on Sale
New season staples ahead.
By Florrie Alexander