Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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2024 Is the Year of Flat Shoes, and This Affordable Pair Stopped Me in My Tracks
Great with jeans, dresses, skirts…
By Florrie Alexander
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It's Here: The Cosy Cashmere Jumper on Every Fashion Person's Wish List
An instant classic.
By Florrie Alexander
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The Autumn 2024 Shopping Guide: Where to Buy This Season's Key Pieces
Only key buys need apply.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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Everyone Has Fallen for This Anti-Trend, Designer-Passing High-Street Bag
One to watch.
By Florrie Alexander
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COS' Cinch-Waist Cardigan Looks Designer—I'm Now Obsessed With Owning It
The high-street hero does it again.
By Florrie Alexander
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I'm Searching for Chic, Expensive-Looking Autumn Buys—These Zara Finds Are It
It's set to be an elegant season.
By Florrie Alexander
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Sorry to My Trousers—These Easy, Throw-On Autumn Dresses Have All My Attention
From high street to designer.
By Florrie Alexander
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Boots Are an Autumn Staple—The 6 Best Styles for 2024 (and Beyond)
They'll see you through the season.
By Florrie Alexander
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7 Jacket Trends That Are Dominating at M&S, Zara and Mango Right Now
Affordable edit incoming.
By Florrie Alexander
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I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear By
Wise investments.
By Florrie Alexander
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I Just Built My Dream Autumn Wardrobe Entirely From Sales Buys
Serious savings ahead.
By Florrie Alexander
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No Doubt About It—These Are the 15 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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I've Tried On So Many High-Street Coats—These 3 Need to Be Seen
Editor tried and tested.
By Florrie Alexander
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From Rich Burgundy to Soft Chalk—6 Autumn 2024 Colour Trends Taking Over the High Street
New-season shades ahead.
By Florrie Alexander