- Best Beauty Advent Calendars 2025
- Sold Out Beauty Advent Calendars 2025
- Which Brands Have Beauty Advent Calendars for 2025?
- When Do Beauty Advent Calendars Go On Sale in 2025?
- What's Inside a Beauty Advent Calendar?
- Are Beauty Advent Calendars Worth It?
- How We Chose the Best Beauty Advent Calendars
- Why Trust Us
Autumn is here, and beauty advent calendar season has officially started. 2025's advent calendar offering is already something special indeed, with some of the best skincare brands, makeup brands and perfumes on offer. As we're sure you're well aware, in the world of beauty, we're always looking ahead, so we're already excited for the ultimate countdown—the Christmas advent. We're patiently waiting to see Christmas adverts on the TV and lights going up along high streets across the UK. Sure, the big day is still a little way away, but we think you'll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands and retailers, including Liberty, Harrods, Space NK and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches.
In fact, beauty advent calendars and perfume advent calendars have proven so popular over the past few years that you've got to be quick if you want to get your first choice. Our inboxes started to fill up last month, with imagery and press releases from some of our favourite brands, each message pertaining to their beauty advent calendars. Considering it won't be long before people start thinking about Christmas, we decided to get one step ahead and make it easier for you to find the best beauty advent calendars by listing them all in one place.
After getting our hands on basically every beauty advent calendar this year, we've laid out every detail of every beauty advent calendar we think it's worth knowing about, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer. And don't worry, we'll be updating our list regularly with new drops as we get them...
Best Beauty Advent Calendars 2025
- Most iconic: Liberty Beauty Advent Calendar 2025 (£275)
- Most likely to sell out: Cult Beauty Advent Calendar 2025 (£240)
- Most luxurious: Christian Dior Le 30 Montaigne Advent Calendar (£570)
- Best perfume advent calendar: Harvey Nichols 12 Days of Fragrance Advent Calendar 2025 (£175)
- Beauty editor's pick: SpaceNK Beauty Advent Calendar 2025 (£260)
1. Cult Beauty Advent Calendar 2025
Release date: Available now
Price: £240
Worth: Over £1,100
Product count: The Classic Curation: 35 products, 20 full-size
This year, Cult Beauty offered two versions of its popular advent calendar: The Classic Curation and The Limited Edition Curation, which features fragrance amongst the skincare, makeup and hair care within its drawers. Sadly, The Limited Edition Curation sold out almost immediately, but if you like to shop a range of brands, then I suspect The Classic Curation will more than suffice. With 20 full-sized products, is a stunner. Plus, three lucky calendars contain golden tickets worth £1,000 to spend at Cult Beauty.
2. Liberty Beauty Advent Calendar 2025
Release date: Available now
Price: £275
Worth: £1,245
Product count: 30 (20 full-size)
Liberty's advent calendar is a thing of beauty. Worth a whopping £1,245, it comes with 20 full-sized products and 10 miniatures, and the brand has even hidden golden tickets worth £1000 to spend at the iconic store in 15 of the calendars (very Charlie The Chocolate Factory, I know). As per usual, this calendar is for the luxury lovers, with brands such as Ex Nihilo, Jones Road, Lisa Eldridge and Augustinus Bader.
3. Lookfantastic The Beauty Advent Calendar 2025
Release date: Available now
Price: £105
Worth: £655
Product count: 25 (17 full-size)
Consider your festive season officially sorted. Look Fantastic is offering three different advent calendars this year (including The Grooming Advent Calendar, £85, and The Fragrance Advent Calendar, £130), and The Beauty Advent Calendar is brimming with over £655 worth of iconic favourites and luxe must-haves, featuring 17 full-sized products and coveted brands such as MAC, Laneige and Sol De Janiero. It's a true steal for any beauty lover.
4. Selfridges Beauty Advent Calendar 2025
Release date: Available now
Price: £250
Worth: £1136
Product count: 37 (24 full-size)
Behold: The Selfridges Beauty Advent Calendar, which is brimming with a whopping 37 products. The great thing about this calendar is that many products are exclusive to Selfridges (i.e., you won't find them in any other advent calendars), and you can expect luxury favourites from Augustinus Bader and Hourglass to cult-favourites from Refy and Gisou.
5. Harvey Nichols 12 Days of Fragrance Advent Calendar 2025
Release date: Waitlist available now
Price: £175
Worth: £700
Product count: 20 (including full size, travel size and deluxe miniatures)
Fragrance fans, get ready. Harvey Nichols's 12 Days of Fragrance Advent Calendar 2025 is almost here. It sold out in 24 hours last year, so make sure you sign up now if you want to get your hands on it. Inside the 12 drawers are 20 scented surprises, from full-size bottles to handy handbag minis. You can expect to see cult luxury fragrance houses such as Creed, Parfums de Marly and Kilian, as well as niche perfume brands like Xerjoff, Matière Première, Frederic Malle, D.S Durga and Trudon.
6. Sephora Favourites Advent Calendar 2025
Release date: Pre-order available
Price: £225
Worth: £1025
Product count: 41 (24 full-size)
Sephora's Favourites Beauty Advent Calendar never disappoints, and this year, it's better than ever. It houses a whopping 41 products (that's almost two products to open per day) as well as 24 full-size goodies amongst its 25 doors. The brand selection is particularly good this year, with chic brands like Merit, Summer Fridays, Tatcha and Rare Beauty. Plus, there is something for every generation, making it perfect for sharing.
7. Jo Malone London Advent Calendar 2025
Release date: Available now
Price: £360
Product count: 25 (1 full-size)
Who doesn't want to receive a Jo Malone London advent calendar as a gift? Nothing sets our hearts aflutter more than the launch of Jo Malone London's annual advent calendar, and this year's one is quite spectacular. Housed in a pinwheel-style box, you'll find minis of Jo Malone London's timeless and seasonal colognes, bodycare minis, a scented travel candle and a full-size 30ml fragrance on day 25.
8. Dior Beauty Le 30 Montaigne Advent Calendar
Release date: Available now
Price: £570
Product count: 24
"Nothing says luxury quite like a Christian Dior beauty advent calendar, and this one is possibly the most extravagantly luxurious I have ever set my sights on. Not only is it a visual masterpiece, but what's inside is equally as impressive. There is classic fragrances, iconic makeup products, super luxurious skincare and even a Dior candle. It's every luxury lover's dream," says beauty director Shannon Lawlor.
9. Cowshed 24 Day Advent Calendar
Release date: Available now
Price: £250
Worth: £483
Product count: 24
"Nothing says cosy wellness quite like Cowshed, and this hamper is full to the brim of some of the most efficacious and best smelling beauty products in the game. I'm talking full-size body lotions, candles, haircare and body washes. It's basically like bringing Soho House home," says Shannon.
10. Guerlain Le Conte Des Merveilles Advent Calendar
Release date: Available now
Price: £560
Product count: 25
"Guerlain is, in my opinion, in the top five best beauty brands in existence. It is a brand steeped in history, heritage and efficacy. Its French roots shine through in its luxurious touch. This advent calendar is undeniably special. Inside is all sorts of fragrance (some of the best juices ever made), skincare formulas sure to blow anything else you've ever tried out of the water and Guerlain makeup icons that everyone deserves to own," says Shannon.
11. Diptyque Advent Calendar 2025
Release date: Pre-order now
Price: £399
Product count: 25
How stunning is this year's advent calendar from Diptyque? Shaped like a luxurious book, this is the perfect gift for anyone who wants their home to smell super expensive, as it contains some of the most iconic candles from the brand, alongside fragrances and more. Plus, it even comes with a limited-edition gold Sapin candle.
12. The White Company Advent Calendar 2025
Release date: Available now
Price: £195
Worth: Over £319
Product count: 25
The highly covetable White Company beauty advent calendar is back for another year, with 25 days of best-selling scents and the chicest packaging we've ever seen. Plus, this year has more full-sized products than ever before.
13. John Lewis Beauty Advent Calendar 2025
Release date: 3rd October (30th September for My John Lewis Members)
Price: £235
Product count: 36 (23 full-size)
Best for: Beauty connoisseurs
For beauty enthusiasts, the John Lewis Beauty Advent Calendar will not disappoint. Half of the products included are full-size, and the list of brands included reads like a Christmas wish-list. You can expect to see the likes of Le Labo, Charlotte Tilbury, Medik8 and Frederic Malle (yes, really!). Plus, John Lewis has hidden additional prizes amongst their advent calendars, so you're in with the chance to win John Lewis vouchers and beauty treatments too. Plus, if you're a My John Lewis Member, you can shop the advent calendar before it goes on sale.
14. Charlotte Tilbury Advent Calendar 2025
Release date: Available now
Price: £175
Worth: £309
Product count: 12 (5 full-size)
Behind the 12 doors of Charlotte Tilbury's calendar are cult favourites in full size, as well as minis of makeup and skincare to discover. If you're looking to upgrade your makeup bag, then this calendar won't disappoint—it includes fan-favourites such as Pillow Talk Lip Cheat and the beauty editor-favourite Magic Cream amongst its drawers.
15. Elemis Wonder Advent Calendar 2025
Release date: Available now
Price: £225
Worth: £690
Product count: 25 (2 full-size)
Who wouldn't want to have this beautiful calendar come 1st December? Elemis is one of our favourite skincare brands ever, and inside this year's calendar, you get two full-sized Pro-Collagen Future Restore Serum and Pro-Collagen Marine Cream (both of these alone are worth over £200) as well as plenty of travel-sized skincare luxuries too.
16. L'Occitane Beauty Advent Calendar 2025
Release date: Available now
Price: £87
Worth: £190
Product count: 24
L'Occitane's advent calendar offers a wide selection of the French brand's most-loved products, including the iconic Almond Shower Oil and Almond Milk Concentrate. Your shower is about to get a whole lot more luxurious.
17. Acqua Di Parma Advent Calendar 2025
Release date: Available now
Price: £460
Product count: 25
TeamBest Knockoff Luxury Clothing UK loves Acqua di Parma's luxury scents, which is why this calendar is at the top of our wishlists. Not only does it look chic, but it will have you feeling as bright as ever this December, with an array of the brand's most popular perfume,s such as Colonia and Blu Mediterraneo.
18. Fortnum's Beauty Advent Calendar 2025
Release date: Available now
Price: £265
Worth: £1,149
Product count: 26
With 26 products and an incredible 23 full-sized items, this luxury beauty advent calendar from Fortnum Mason is not to be missed. Think brands such as Jo Malone London, Aromatherapy Associates, Bamford and Wildsmith. It's a great option for those looking to discover new brands.
19. Boots 24 Day Premium Beauty Advent Calendar
Release date: Available now
Price: £150
Worth: £613
Product count: 25
We are so impressed with the product selection in the Boots Premium Beauty Advent Calendar. Not only are 17 of the items full-sized, but there are brands such as Drunk Elephant, Nars and Caudalie inside.
20. Beauty Bay Advent Calendar 2025
Release date: Available now
Price: £120
Worth: £450
Product count: 27
27 products and 23 that are full-sized? Beauty Bay's advent calendar is bringing all of the Christmas vibes. With skincare, haircare, makeup and body care on offer, this is a great all-rounder if you want to gift someone a calendar this December.
21. Sisley Beauty Advent Calendar 2025
Release date: Available now
Price: £640
Worth: £1027
Product count: 25
This beautiful advent calendar contains some of the most luxurious Sisley products, and is perfect for anyone who likes to splurge on their beauty bits. It features some of the brand's most impressive formulas from Supremÿa skincare to the Regenerating Hair Care Mask.
Sold Out Beauty Advent Calendars 2025
22. The Harrods 12 Days of Hair Body Advent Calendar 2025
Price: £99
Product count: 18
For just £99, Harrods is also offering 12 days of hair and body care delights. There are some seriously cool brands in here, including new names such as Joonbyrd, alongside classics such as Ouai and Sol de Janeiro. Harrods also releases an incredible fragrance advent calendar every year; however, it's sold out online, so it is best to check in-store if you want to try and get your hands on it.
23. The Harrods Beauty Advent Calendar 2025
Price: £250
Product count: 32
Harrods released not one, not two, but three advent calendars this year, and this is easily one of the chicest ones we have seen. It includes products across skincare, makeup and fragrance, from brands such as La Prairie, Hourglass and 111SKIN. Told you it was good.
24. SpaceNK Beauty Advent Calendar 2025
Price: £260
Worth: £1150
Product count: 35 (26 full-size)
SpaceNK's advent calendar is one of the most anticipated ones every year—and this year, it os better than ever with an incredible roster of chic brands. It was so good, it sold out fast. Behind the doors, you can expect to see La Mer, Phlur, Augustinus Bader, Westman Atelier and more of the amazing brands you'll find amongst SpaceNK's counters.
Which Brands Have Beauty Advent Calendars for 2025?
The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harvey Nichols, LookFantastic, Marks Spencer, Charlotte Tilbury, Jo Malone London and Cult Beauty, to name but a few.
When Do Beauty Advent Calendars Go On Sale in 2025?
Some beauty brands launch their advent calendars as early as September, but by mid-October, most brands have released their beauty advent calendars. Right now, lots of our favourite brands are opening waitlists so that you don't miss out. Certain calendars sell out quickly—including Liberty, Charlotte Tilbury and Cult Beauty—so don't wait if you want to get your hands on the one you want.
What's Inside a Beauty Advent Calendar?
Last year, we found a wide selection of beauty calendars that covered all your makeup, skincare and self-care needs. Liberty's beauty advent calendar offered luxe skincare from Augustinus Bader and Sunday Riley, whilst Jo Malone and Diptyque offered up a selection of fragrances and candles. Dedicated brands tend to feature their very best products, whilst e-tailers like LookFantastic let you try a variety of brands during your countdown to Christmas.
Are Beauty Advent Calendars Worth It?
It's no secret that some beauty advent calendars can be quite the investment, so we totally understand why people often ask us if they are worth it. In our opinion, they really are. If you are a beauty-lover like us and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Not only that, but many advent calendars offer both full-sized products alongside travel-size minis, so the value soon adds up.
How We Chose the Best Beauty Advent Calendars
So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured, and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.
Why Trust Us
AtBest Knockoff Luxury Clothing
UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
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