Trust Us: These Are the 26 Skincare Brands That You Can Always Rely On

As a bit of a rule, we beauty editors don’t like being asked "What’s the best…” questions. Not because we don’t know what the best products around are, but because tastes and preferences vary so vastly. While the best retinol for one person might be something gentle, for another that product might seem ineffective. Most of the time, when someone asks after the best anything, we’ll have to ask what your requirements are first.

However, when it comes to skincare brands, I’m a little more inclined to make sweeping recommendations. The reason is that some popular skincare brands just get it right every single time. Out of the thousands of brands out there, there are only a few that manage it, I’ll admit, but I believe the ones that do to be the very best.

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(Image credit: @ALLISONHO)

They are the brands that just seem to really understand the skin’s health. They don’t get sucked in by trending ingredients and instead focus on skincare products that give the skin exactly what it needs to stay healthy. It’s not to say that every single one of the products in that brand’s offering will be suitable for everybody, but rather everybody will find a great skincare product that suits them.

In order to make a definitive list of the best skincare brands around, I didn’t think it smart to compile a list of my favourites. In a bid to make this as fair as possible, I reached out to everybody I know to get their insights. I received a huge number of nominations from Who What Wear editors to beauty PRs and every beauty buff and lover who follows me on Instagram.

After considering every single brand suggested, I used my own knowledge as a beauty editor to whittle it down. The criteria for making it onto the list were simple: Is there a single product in this brand’s offering that I would be loath to recommend? Of course, it makes sense that these brands also offer some of the best products out there in terms of formulations. So without further ado, behold (in no particular order) the 26 best skincare brands in existence.

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1. Stella McCartney Beauty

The brand: Luxury vegan beauty may sound too good to be true, but Stella McCartney made it a reality with the launch of her eponymous skincare brand in 2022. Comprising the staples of a basic skincare routine—cleanser, serum, and moisturiser—the capsule collection targets the skin's three key functions of regeneration, hydration, and protection. From the well-designed refillable packaging to the naturally-sourced ingredients that make up the product formulas, Stella has compromised at nothing to offer true sustainability—for both skin and the planet.

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2. Templespa

The brand: If you're not yet acquainted with Templespa's formulas, then allow me to introduce you. You'll find Templespa products in the most luxurious of spas and hotels, and its skincare is seriously efficacious too (not to mention many of the products are award-winners too). The founders work alongside doctors, artisan herbalists and botanists to create luxurious products that have now garnered a devoted following around the world. The beauty of the products is that they are both results-driven and sensorial to use—making taking off your makeup less of a chore and more of a luxurious ritual. The brand also boasts a number of awards and 5-star reviews amongst its skincare, too.

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3. La Roche-Posay

I know I said that this list was in no particular order, but I would like to point out that if I had to choose only one skincare brand to label the best, it would be La Roche-Posay. Out of the 50+ nominations I received, La Roche-Posay was by far the most recommended. Traditionally a French pharmacy brand (although now available just about everywhere), it is a brand adored by skin experts who really know their stuff. I'm talking dermatologists, aestheticians, beauty editors and influencers. It puts efficacious ingredients that target some of the most common skin issues, from rosacea and irritation to acne and ageing, at the forefront of its formulations. The branding is minimalist, and the packaging doesn't ooze Insta-worthy shelfie, but what's inside is exceptional.

The brand: If you experience breakouts, La Roche-Posay's Effaclar range is considered the gold standard, while Toleriane is a go-to for those with sensitivity, and Lipikar is without a doubt one of the best bodycare ranges out there for those with eczema. Oh, and the suncare is second to none.

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4. SkinCeuticals

The brand: Another skincare brand that really champions science is SkinCeuticals. It's (a lot) more expensive than La Roche-Posay, but the active ingredients it delivers are much more powerful too. It was created after decades of research into skin cancer and the power of antioxidants. A straight-talking clinical brand (seriously, I've been recommended this stuff by both dermatologists and plastic surgeons), it delivers high-octane ingredients that really work. In fact, the brand's vitamin C serums are regarded by many to be the best skincare products in existence. No skincare product is worth bankrupting yourself over, but if you have the money to spend on your skin, SkinCeuticals is the way to go.

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5. Paula's Choice

The brand: It's not a great thing for a beauty editor to admit, but there are very few brand founders who I am willing to trust implicitly. Most have an agenda that pushes their products or champion a belief that might not necessarily put skin health first. (When you really love your own products, it's only natural for this to sometimes happen.) The founder of Paula's Choice, Paula Begoun, however, is someone who really knows her stuff. She has pretty much dedicated her life to demystifying the complex world of skincare and formulating products that are backed up by proper science (not the sort of small studies a lot of other brands latch on to). The products are simple to shop and come with easy-to-follow guidance. It's safe to say the results are pretty spectacular too.

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6. Elemis

The brand: Most of the brands on this list are all substance but lack a certain "style.” Sadly, really efficacious skincare tends to be this way. However, a lot of respected dermatologists admit that while fragrance-free, sulphate-free, fun-free skincare is typically the best way to go, the very best skincare products are the ones you actually use. Elemis is a brand that straddles this line expertly. A spa brand first, the products are luxurious and joyful to use while delivering really great results, too.

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7. Augustinus Bader

The brand: Please trust me when I say that recommending really expensive skincare products makes me feel very uncomfortable. However, it would be irresponsible for me to discredit certain skincare brands based on their price tag. Because, yes, while Augustinus Bader products (and a couple of others on this list) are ludicrously expensive, they're also really very good. All of the products are formulated with the brand's TFC8 complex, which aims to nourish and tackle virtually every major skin concern out there.

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8. CeraVe

The brand: When it comes to affordable skincare, it can be very tricky to find a brand that hits the nail on the head every time. Many brands bring out huge lines that leave us feeling confused and let down by false claims. CeraVe, however, has a tight edit of products that really do deliver everything that they promise. The products are formulated alongside dermatologists and, as a result, give skin the essentials. In fact, most dermatologists will say that CeraVe's affordable cleansers are the best that money can buy.

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9. Sunday Riley

The brand: Alongside the above, Sunday Riley is another brand that is amongst the most-nominated for this roundup. The brand's ethos is "Powered by science, balanced by botanicals,” and I would say that sums it up quite nicely. The active ingredients are powerful and do their job expertly, and the botanical extracts also do their job to create a more luxurious user experience. The "natural” fragrances can take a little while to get used to, but the amazing results will have you repeat-buying for eternity.

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10. Dr. Barbara Sturm

The brand: I have written about the wonders of Dr. Barbara Sturm products a lot purely because I get asked about them a lot. It seems as though every celebrity out there swears by the power of this brand, which makes sense seeing as Sturm herself is a facialist to the stars. The products are eye-wateringly expensive but are also exquisite. Do you need to part with the cash to get great skin? Absolutely not. However, the science-backed formulas do their best to convince you otherwise.

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11. Avène

The brand: A far cry away from some of the really active skincare brands on this list, Avène puts skin-soothing formulas at the heart of its ethos. Another French pharmacy brand, Avène utilises the "healing” powers of thermal spring water. I'm not entirely sure I buy into it, but the products are great nonetheless. Ideal for those with skin prone to redness or those with particularly dry skin, Avène products make for great skincare-shelf staples.

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12. FaceGym

The brand: You might not be familiar with FaceGym's skincare offering, but trust me when I say it's time to get on board. Famed for its hardworking, lunchtime facials, the brand knows a thing or two about what people really want from their skincare products. While the intense facial massages that they offer (seriously, they're like a workout for your face) focus on lifting and tightening, the products are simple and put general skin health first.

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13. The Ordinary

The brand: I have been feeling some sort of way about The Ordinary for a little while now. I know that the products are great, but I can't help but feel as though the brand has contributed to the growing confusion around skincare products in recent years. Having said that, the products are truly excellent given the price. Before you shop from The Ordinary, I recommend doing a little bit of research into the product you are buying, the skin types it is best suited for and exactly how to use it. It's not an easy brand to navigate. However, if you know your stuff and buy the right products, you're on a one-way track to great skin.

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14. Kate Somerville

The brand: Another facialist to the stars, Kate Somerville really knows skin. Having worked with it every day of her career, she sees exactly how skin reacts to certain products and ingredients. As a result, it's safe to say that every single one of her skincare products works exactly as she promises. The thing that is most admirable about Somerville is her honesty. She doesn't promise that her products will clear up chronic skin conditions, but she can deliver products that will help keep issues at bay and prevent exacerbating them.

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15. Dermalogica

The brand: Ask any esthetician which skincare brands they recommend and I can pretty much guarantee that Dermalogica will be in their top three. Indeed, chances are if you've ever had a facial, then you've already experienced the brand. It's a favourite amongst skincare professionals and facialists worldwide. With hundreds of cult products—plus a continuous stream of innovative new launches—the brand has something to offer to every skin type, goal, and concern.

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16. Fresh

The brand: You might best know Fresh for their bodycare products, but the brand's extensive skincare line is well worth checking out. From cleansers and moisturisers to face masks and serums, there's something for everyone, no matter what your skin type, concern, or goals. Plus, all of the products are packed with high-quality natural ingredients, and look (and smell) amazing.

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17. The Inkey List

The brand: On a mission to make ingredient-led skincare feel more accessible and less intimidating, The Inkey List is another you'll frequently find popping up in our affordable skincare recommendations. The brand shines the spotlight on both familiar ingredients (like hyaluronic acid and niacinamide) as well as lesser known ones (such as polyglutamic acid and succinic acid), and provides useful information about how to apply and layer each one within your skincare routine. If you're just getting into skincare, it's a great place to start.

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18. Skin Rocks

The brand: With 26 years of beauty industry experience, it only made sense for Caroline Hirons to channel her knowledge and expertise into her own product line. Although only just over a year old, Skin Rocks has already built up a huge fan base thanks to its no-nonsense, easy-to-figure out products, which do exactly what they say on the bottle. Whether you're a skincare newbie, a seasoned retinoid user, or prefer fragrance-free products, there's something for everyone.

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19. Beauty Pie

The brand: I love Beauty Pie’s candles, body washes, and lipsticks, but their skincare really is *chef’s kiss*. Offering everything from moisturisers and exfoliants to cleansers and an (always sold out) LED mask, Beauty Pie presents a more affordable alternative to luxury skincare, but with the same quality of ingredients and formulations.

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20. Dr. Sam Bunting

The brand: Affordable skincare products that still deliver results aren’t always easy to come by, however the Byoma range does just that. With skin barrier support at the forefront of the brand’s mission, every product is designed to work without stripping or irritating skin—and nothing costs more than £18.

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21. Byoma

The brand: Affordable skincare products that still deliver results aren’t always easy to come by, however the Byoma range does just that. With skin barrier support at the forefront of the brand’s mission, every product is designed to work without stripping or irritating skin—and nothing costs more than £18.

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22. Perricone MD

The brand: Founded by world-renowned dermatologist Dr. Nicholas Perricone, Perricone MD set the precedent for results-targeting skincare over two decades ago, drawing from proven ingredients, cutting-edge research, and extensive clinical and consumer studies. The products are powered by antioxidants and nutrients that our bodies naturally create on their own in order to deliver dramatic results more quickly.

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23. Allies of Skin

The brand: One thing that Allies of Skin does particularly well is active ingredients. Their formulas are powerful, draw from top quality ingredients, and are rigorously tested to ensure that they deliver the benefits they promise. Powered by the likes of vitamin C, prebiotics, niacinamide, peptides, these products work fast to target stubborn skin concerns like dull skin, congestion, and hyperpigmentation.

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24. Eve Lom

The brand: As effective as it is luxurious, Eve Lom is the kind of skincare brand that will make you actually enjoy your daily skincare routine. Founder Eve Lom, developed the line based on herbal remedies sourced from her family, as well as from her training as a facialist to some of the most famous faces in Hollywood.

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25. Curel

The brand: Formulated specifically for dry and sensitive skin, cult Japanese skincare brand Curel have become increasingly popular in recent years, especially with trends leaning towards hydration and skin barrier repair. The brand advocates for ‘double moisturising’, the practice of applying a pre-moisturising lotion before moisturiser in order to prep the skin for deep and lasting hydration.

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26. Murad

The brand: Although doctor-led skincare brands are becoming far more common, back in 1989 when Murad was founded it was pioneering—a line of clinical formulations with high-performing results. Aiming to help everyone achieve healthy skin, these products are focused on helping skin to retain water to improve hydration at a cellular level and alleviating the visible signs of stress on the skin. Contributing beauty editor Mica Ricketts is a huge fan of this brand (and not just because she shares the same birth year!) but credits the products with keeping her adult acne in check and boosting brightness.

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed toBest Knockoff Luxury Clothing ’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, includingBest Knockoff Luxury Clothing (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.

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