I'm Floored—Alexa Chung Just Completely Sold These New Zara Buys to Me
From floor-grazing coats to argyle cardigans, Zara's new-in section is brilliant.


At this point in the season, most of us are already feeling the quiet pull of winter. The mornings are darker, the air sharper, and our wardrobes—however reluctant—are shifting from lightweight layers to heavier knits and coats. It’s the time of year when you start to really consider your staples: the coat you’ll wear on repeat, the knit that feels just as good at home as it does in the office, the dress that earns its place as a true go-to.
No brand understands this moment better than Zara, which has a knack for capturing exactly how we want to dress now. Its latest drop, fronted by Alexa Chung, takes those foundational pieces and gives them an elevated spin. Floor-grazing coats come cut with just enough drama to make an entrance, argyle knits nod to heritage while feeling undeniably fresh, and little black dresses are reimagined in silhouettes that slip seamlessly from day to evening. Styled on Alexa, who has long epitomised that balance of polish and effortlessness, the collection feels more like a ready-made uniform than a passing trend.
Alexa Chung wearing Zara's Checked Cardigan.
What’s clever is the way Zara's winter collection manages to strike a balance between the aspirational and the practical. There’s tactility in the suede accessories, sharpness in the denim, and a lived-in ease to the knitwear that makes these pieces feel instantly at home in your wardrobe. It’s not about starting from scratch but about layering in items that work harder than the rest—the kind of additions you’ll find yourself reaching for daily, and wondering how you dressed without.
Keep scrolling to shop the best styles from Zara's new-in section below.
Shop The Best Of Zara's October New In:

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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