
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Set Myself a Strict Black Friday Budget to Elevate My Wardrobe—13 COS, Mango and Ref Pieces I Chose
Chic finds only.
By Marina Avraam
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I Asked My French Friend What She’s Buying on Black Friday—19 Chic Pieces She Sent Me Back
Et voilà.
By Marina Avraam
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I Only Invest in Luxurious Wool Staples for Winter—COS’s On-Sale Pieces Tick Every Box
Cosy and chic.
By Marina Avraam
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I Asked My Chicest Colleagues What They’re Shopping on Black Friday—24 Elegant Items They Sent My Way
Chic editors, even chicer picks.
By Marina Avraam
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Everyone Asks How I Always Look Polished During Winter—These 7 Pieces Are My Secret
Simple pieces, big impact.
By Marina Avraam
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After Weeks of Searching, I Finally Found the Perfect Winter Bag, and It’s Quietly on Sale
Elegant and practical.
By Marina Avraam
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Kate Middleton’s Sleek, Timeless Handbag Rarely Goes on Sale—Now It’s 20% Off for Black Friday
A royally good saving.
By Marina Avraam
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Scandi Women Are the Chicest in Winter—9 Zara and COS Pieces They'd Actually Wear
Sub-zero but make it elegant.
By Marina Avraam
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It's Official: H&M’s Cashmere Jumper Is the Chic Winter Staple I’ll Be Wearing Until Spring
Winter layering done right.
By Marina Avraam
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It's Officially Freezing—9 Zara, H&M and Massimo Dutti Puffer Coats That Are Warm and Chic
Heavy-duty.
By Marina Avraam
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Mark My Words—These Zara Buys Are So Chic, They’ll Sell Out Before Black Friday
So elegant.
By Marina Avraam
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I Know You Have Good Taste If You Own This Minimal, Low-Key Luxury Handbag
Timeless, functional and unmistakably chic.
By Marina Avraam
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Kate Middleton’s Most-Worn Jewellery Brand Is on Sale—Including Her Chic, Signature Necklace
So elegant.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Winter Staples
Insider tips.
By Emily Dawes
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
By Marina Avraam