
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
By Maxine Eggenberger
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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COS Is Full of Timeless Staples—These 21 New-In Pieces Look Triple the Price
Roll on autumn.
By Marina Avraam
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Zara Just Quietly Dropped Every Key Autumn Trend—These 6 Key Pieces Won’t Hang Around for Long
Bring on the layers.
By Marina Avraam
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Yes, Uniqlo's Best-Selling Jacket Is Back, and It'll Sell Out by September
Light-jacket season is upon us.
By Marina Avraam
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Zara Just Dropped the Most Expensive-Looking Minimalist Edit—15 Items That Will Sell Out by Autumn
Well done, I want it all.
By Marina Avraam
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Sienna Miller Just Wore the Romantic Dress Trend That's All Over Zara, H&M and Mango
Interested? I thought you might be.
By Marina Avraam
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Stylish Londoners Are Quietly Obsessed With This Affordable Dress Brand
So dreamy.
By Marina Avraam
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It’s Official: These Chic Loafers Are the Most-Wanted Shoes of the Year—and They’re Back in Stock
They elevate every single outfit.
By Marina Avraam
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I Spent 2 Hours in Zara's Changing Rooms So You Don't Have to—These 5 Items Made It Worth It
Chic, effortless and editor approved.
By Marina Avraam
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These Designer-Passing Zara Jeans Have Replaced Every Other Pair I Own—and They're Still in Stock
I wear them three times a week, minimum.
By Marina Avraam
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I'm 5'2" and Struggle to Find Dresses That Fit, But I Always Come Back to This One Brand
Short girl approved.
By Marina Avraam
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I've Tracked Down the Pieces for Every The Summer I Turned Pretty Outfit So I Can Look Just as Stylish
Belly is back—and more stylish than ever.
By Marina Avraam
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I Gave Up Jeans for Uniqlo's Perfect Satin Trousers—Here Are 3 Ways I'm Wearing Them Now
I want them in every colour.
By Marina Avraam
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This Chic High-Street Dress Is My Secret to Looking Put-Together 24/7 This Summer
Easy, breezy.
By Marina Avraam