Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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Black Loafers Will Never Not Be in Fashion—These Are My All-Time Favourites
There's a style for every budget.
By Avalon Afriyie
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Winter Has Arrived—10 Elevated Yet Cosy Weekend Outfits We're Excited to Wear
Comfort lives here.
By Avalon Afriyie
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Slow Fashion Is a Big Priority for Me—20 Independent Brands I Always Recommend
Sustainable swaps.
By Avalon Afriyie
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Move Over, Jeans—I'll Be Wearing These Stylish Skirt Outfits in 2024 Instead
Come rain or shine.
By Avalon Afriyie
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I Spent Hours Searching—These Are the Best Wool Coats For Every Budget
Winter has arrived.
By Avalon Afriyie
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People Say I Have Impeccable Taste—Here Are 20 New Yet Classic Pieces I Love Now
My January favourites.
By Avalon Afriyie
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Parisians Rely On This Anti-Trend Staple Year Round—4 Ways to Wear It In 2024
A wardrobe hero.
By Avalon Afriyie
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Trust Me: This Risky Skirt Trend Is About to Take Over in 2024
And it's perfect for party season.
By Avalon Afriyie
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I Have Classic, Minimalist Style—Here's How I'm Nailing Party Dressing This Year
Refined but statement.
By Avalon Afriyie
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The Decision Is Final: French Women Always Have the Chicest Party Outfits
And they're so easy to copy.
By Avalon Afriyie
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This Understated, Classic Handbag Brand Is a Fashion Editor's Worst-Kept Secret
Quiet luxury to a tee.
By Avalon Afriyie
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We Went Street Style Spotting in London—These 7 Winter Outfits Wowed Us
Get ready to be inspired.
By Avalon Afriyie
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I'm an Editor Who Is Hard to Buy for—These Gifts Would Genuinely Impress Me
From my favourite indie brands.
By Avalon Afriyie
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I've Studied it Closely—These Five Colours Pair Beautifully With Brown
Brown is the new black.
By Avalon Afriyie
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I'm Anti-Trend, But These New-Season Items Work With My Winter Capsule Wardrobe
So many treasures.
By Avalon Afriyie