The fashion industry has granted us some of the boldest names and suavest pieces over the last few years: Totême’s fringed scarf coat, The Frankie Shop Ripstop jacket and Khaite’s Scarlet cardigan are just a pinch of the crème de la crème offerings by fashion-forward brands. Contemporary brands from The Row to The Frankie Shop have spearheaded the design industry and their styles continue to forge longevity seasons on—whether that’s cold-weather favourites or svelte shaping for summer days.
Fashion can be daunting, with many trends bouncing around the ether, but when it comes to sartorial flair and the essence of personal style, refined dressing surpasses every trend. Minimalist brands are beloved by editors and fashion types worldwide, and whilst our dialects vary, some names are universally appreciated. People are so enamoured with the pared-back aesthetic, that it has now become a reinforced style of dressing inherited by both minimalists and maximalists, albeit in different ways.
The value of functionality in fashion has never been more prevalent as we’re in a diligent era, where people value easy-to-wear uniforms without needing to sacrifice comfort or style. Contemporary brands continue to amass cult followings and customers are optimistic about making these fashion investments. They've also influenced the customer approach to acquirement, with many people now choosing to invest in quality garments over quantity.
Devoid of saturated hues and instead offering neutral palettes ranging from creamy ecru to dusty cocoas and sepia tones—there are styles and colourways made to slot seamlessly into existing wardrobes. With an amalgamation of billowy dresses comprising silk and crisp organic fibres, there are pieces to appease every texture profile and taste. Keep on reading for the 11 minimalist brands to know in 2025 —including some that may be new on your radar.
The Best Minimalist Brands Every Pared-Back Dresser Loves:
1. House of Dagmar
Founded by three siblings and built on the legacy of their great-grandmother, Dagmar, House of Dagmar launched in 2005, bringing with it a fresh take on functionality. The Scandinavian brand aims to bring us expert craftsmanship, with a streamlined curation of high-quality pieces to span decades of wear, irrespective of trends.
Shop House of Dagmar:
This jacket has such an elegant silhouette.
Although minimalism is best associated with understated materials, as seen here, croc styles are also considered classic.
Looking for new season denim? You'll want these.
A timeless tank will serve you well for years.
2. By Malene Birger
Although By Malene Birger was founded in 2003, the brand disrupted the fashion world in the latter of 2022 — introducing us to some famed garments and fuss-free textiles indicative of its bohemian essence. The fringed scarf and bouclé dress are some of the notorious styles saturating our favourite creators' Instagram feeds. The garments meet somewhere between modernist shaping and bohemian (boasting a slight lilt). From languid frocks to substantial knits, it's the destination for classics with a spin.
Shop By Malene Birger:
The shape off this is just too good.
I love wearing white jeans in autumn with a heavy knit.
A representation of the brand's Scandinavian simplicity.
A classic style that will work hard in your wardrobe.
3. Tove
Camille Perry and Holly Wright's brand came to our attention in 2019. With a pedantic approach to clothing and an emphasis on pieces that celebrate the human form, it's become a firm favourite for 'dressing up' among fashion lovers. Amongst their varied arsenal, you'll find free-flowing fabrications and remixes of classic styles.
Shop Tove:
Yes, minimalists can wear colour.
This is statement yet so chic.
I can never resist a good pair of jeans.
I'll be wearing this with a cashmere jumper and ballet flats.
4. Ninety Percent
When it comes to championing sustainability few brands do it like Ninety Percent. Their limited arsenal comprises wardrobe basics with a twist. In addition to the considered fabrications and sleek designs, they're intentional about their environmental impact — reinvesting 90% of profit into community causes. If you're looking to invest in forever pieces at sensible price points, you won’t be disappointed.
Shop Ninety Percent:
The perfect autumn wedding guest dress.
Pair this with the matching shirt.
A high-quality staple you’ll wear for years to come.
Such a good brand for basics.
5. Toteme
Founded in 2014 by Elin Kling and Karl Lindman, Totême is a brand that fundamentally champions wardrobe staples. They’ve produced some of the most iconic minimalist pieces to date. Their collection features opulent fabrications and pieces that are crafted to withstand time and transcend seasonal trends. Most popular are their outerwear and knitwear pieces. Their inspired take on modern styling has inspired many brands. I'm sure most of us will agree that Kling and Lindman succeed in their mission to corner the minimalist market.
Shop Toteme:
Totême has amassed a serious cult following with many of the pieces selling out fast - case in point the Draped Fringed Wool-Blend Jacket. Now available in four colourways including this swoon-worthy dark grey version.
Totême gave the shirt dress a modern lift with this pared-back shaping.
You can always trust Totême to produce fanciful handbags.
Understated, yet powerful - the sweater our editors are all coveting for autumn.
6. Loulou de Saison
Inspired by French architecture, Chloé Harrouche set about encapsulating a theme of integrity and focus on the female form - with Paris as her muse. The Loulou de Saison atelier is situated in the most aesthetic corner of Paris. Its repertoire highlights relaxed silhouettes with an off-duty feel. The compositions are worth a notable mention, too.
Shop Loulou de Saison:
These are just a work of art.
The neckline that'll dominate the season.
French-girl approved.
Neutral cashmere is the backbone of minimalist style.
7. Leset
Leset is inspired by the notion of a 'set' uniform. It’s where at-home attire meets minimalism without needing to forgo a chic aesthetic. Lili Chemla's styles centre on an easy-to-wear sentiment and hones in on uniform pieces that comprise luxe fabrications. Think the ultimate LBD and leggings to take you from day to date night.
Shop Leset:
When considering the foundations of a great wardrobe, a neutral cardigan is always features.
If you're looking for a change from jeans, opt for a just-as-timeless satin trousers.
Celebrate the oversized silhouette with high waisted bottoms.
2025 is the year of fancy leggings.
8. ÉTERNE
Created in 2020, ÉTERNE was made with comfort in mind. Filled with expensive-looking basics that will never date, the brand continues to create luxurious, everyday staples that you'll keep in your wardrobes forever.
Shop ÉTERNE:
This will act as the basis for so many of your outfits.
For those running errand days.
Love this under a blazer.
Who ever said no to a satin skirt?
9. Deiji Studios
Deiji Studios, an Australian label, offers minimalist everyday staples and effortlessly chic loungewear made from natural fabrics like cotton and linen. With a focus on comfort and quality, their relaxed silhouettes blend ease and style, perfect for both at-home lounging and casual outings.
Shop Deiji Studios:
I've already seen so many editors wearing these.
I'll be wearing this with a lace-hem slip skirt and boots.
The base to so many chic outfits.
Simple but so classic.
10. FFORME
With a recently launched Net-a-Porter concession, FFORME has made an instant impression on fashion types. For lovers of tonal outfits and flattering silhouettes, FFORME offers elevated knits, dresses and tops aplenty.
Shop FFORME:
You'll never not love this.
Ready for party season.
One word: Wow!
FFORME takes classic styles and adds a unique edge to set pieces apart.
11. Varley
Varley is an intentional brand with a moniker that relates purely to easy and comfortable fashion. With an emphasis on transeasonal clothing, the styles consist of neutral pallets and refined shapes. Each piece is designed to fit seamlessly into a casual wardrobe, and they emphasise the importance of stretchy fibres.
Shop Varley:
Such a cool layering piece to always rely on.
I've just bought these and you'll see me in them all season.
Such a chic shape for AW25.
Ready for those winter walks.
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