
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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Arket’s Cult Barn Jacket Sold Out in Days—Now It’s Back in an Even Chicer Shade
All our editors are into it.
By Marina Avraam
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Sorry, Puffers: A Wool Jacket Is My Secret to Looking Chic in the Cold, and These 6 Are Impeccable
Sleek and warm.
By Marina Avraam
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Claudia Winkleman Just Wore the £50 COS Knit I've Loved for Years—And It's Still In Stock
So chic.
By Marina Avraam
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I Finally Tried M&S’s Sell-Out Trench Coats—4 Styles That Actually Live Up to the Hype
I nearly bought them all.
By Marina Avraam
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Très Chic: 15 Amazon Sale Buys French Women Would Be All Over
J'adore.
By Marina Avraam
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I'm Giving Up My Pricey Leggings for This Cult Amazon Pair Now They're On Sale
The only thing I want to wear RN.
By Marina Avraam
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I Scrolled for Hours—These 9 Amazon Fashion Deals Look Triple the Price
I want it all.
By Marina Avraam
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I'm Impressed—Alexa Chung Just Completely Sold These New Zara Buys to Me
The epitome of chic.
By Marina Avraam
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
By Marina Avraam
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Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
Let me explain.
By Marina Avraam
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone Myself
So elegant, if I do say so myself.
By Marina Avraam
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I'm Calling It: These Luxury Fashion Items Will Be Everywhere This Autumn
The ultimate It list.
By Marina Avraam
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Hold the £5K Bags—This Is the More Affordable Brand Celebrities and Insiders Have Been Carrying for Years
A quiet-luxury hero.
By Marina Avraam
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
And it's It-girl approved.
By Marina Avraam
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No Shade to My Black Coats, But This New Style Instantly Elevates Every Outfit
The season of the check.
By Marina Avraam