I’ve Been Secretly Wearing Glossier’s New Perfume for Weeks—You Need To Prep Yourself for Its Glory

I need to own up to something. Over the past two months, I have received more compliments on my perfume that I can even recall. (I'd hazard a guess at circa 50 if I had to put a number on it.) And now it's time to come clean—every single time someone has asked me what perfume it is I'm wearing, I've lied. Now, however, I'm officially ready to own up. If you are one of the many people who has asked after my perfume in the last few weeks, hear me now: that fresh, warm, creamy, slightly salty scent was actually Glossier You Fleur. And, as of today, I can finally talk to you about it.

Yes, Glossier has added another iteration of its cult skin scent into the mix—and this one is, in my opinion, better than any that have come before it (with the exception of the original, of course, because she is an icon). While the creamy, musky, sweetly peppered concoction of Glossier You continues to be one of the most popular perfumes of our time, You Rêve delivers a sugar-dusted depth and You Doux is rolled in sand and ribbons of light smoke, Glossier You Fleur sees the brand entering unchartered territory—florals.

But don't go jumping to conclusions. While You Fleur is, without a shadow of a doubt, a spring perfume, it is not your typical floral. In fact, not one person who has commented on my perfume mentioned that it smells floral in any way, shape or form. And I really want you to believe me on this. I have over a decade of experience writing about and working within the world of fragrance, and scent is my life-long passion. I can't even begin to tell you how many times I have had various beauty brands tell me that their new scent is a "reinvention" of floral perfumery. When I hear this, I switch off.

But Glossier You Fleur came to me packaged as a small vial in a nondescript, unbranded parcel back in January, along with a handwritten note from the PR that read: "I think it's going to be your favourite." Beyond the fact I knew it was called Fleur (French for flower, if you weren't sure), and I had a loose description of it as "an airy and luminous floral blend", I had no reason to believe Glossier had set out to "reimagine" the somewhat dated world of floral perfumes at all—but I stand corrected, because I have never smelled a floral scent quite like it.

After eight weeks of wearing it almost every day, I can confirm that Glossier You Fleur is a triumph. While my usual daily spritzes cost up at around £200 each, I'm surprised to say that the £70 You Fleur has amassed more praise from those around me than all of my other go-tos combined. And as somebody who has earned herself the reputation of somewhat of a perfume psychic when it comes predicting upcoming cult scents, I have a very strong feeling You Fleur will be one of the most popular perfumes of 2025. Here's why...

Glossier You Fleur, Reviewed

If you are already familiar with the slightly sweet, skin-like, musky warmth of Glossier You, I want you to keep this in mind as you read on. While I'll admit I have felt as though Glossier's past additions to the You collection have been slightly void of the original perfume's charm, Fleur has that defining You character by the bucketload. It is, without question, the most similar to the original scent.

It is undeniably a daytime perfume, best spritzed onto warm, bare skin when the sun is shining and the air outside is clear and fresh. It is soft and subtle in the sort of way that makes it feel personal and inviting—the sort of scent that makes you want to nuzzle your nose right into the skin on which its been sprayed.

You Fleur is not a light, juicy floral spritz, nor is it a sweet perfume. Instead, it is a comforting blanket of smooth, creamy dewiness. It is like nectar spilling out onto velvety, powdery petals as the bright sunlight beams down onto it. And it smells like this without ever turning too sweet or saccharine. As though sprinkled with flakes of sea salt, it maintains a fresh bite that keeps you going back for more.

It is like burying your nose into a fine cashmere knit, sunbathing in flower gardens and walking down the street on a bright spring day all at once. It is a bottle of springtime memories that have become rose tined by maturity—fresh without being chilling, sweet without being sugared, floral without being pretty and inviting without being loud. In true You style, it becomes one with the wearer, blurring the line between perfume and skin so expertly that they mould entirely into one.

Glossier You Fleur might be woven with fresh, powdered petals, but it is the skin-like, musky warmth of ambrox and the fresh, nose-tickling hint of sea salt that sews it together to become an all-encompassing veil of familiar comfort.

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