It may be hard to believe when it feels like summer's only just beginning, but it's that time of year once again where retailers, from affordable high street brands to the most luxury designers, start treating us to some amazing summer sales deals.
While the January sales normally all start within a week of each other, the summer sales can be harder to keep track of, with staggered drops across the coming months. It can be exhausting trying to stay on top of each brand's sale dates and offers. Not to mention having to spend your precious time scrolling through pages and pages to find the sale buys really worth your money (especially when you've got holidays to be going on and sun to be enjoying). But worry not—Who What Wear to the rescue.
Consider this your bumper guide to the summer sales worth knowing about. Below, you'll find details of all the best fashion deals the moment they go live (we'll be updating this gallery regularly, of course), including early access offers and exclusive discount codes. As well as all the key buys recommended by our expert fashion editors.
As always with sale shopping, we suggest investing in pieces you're not going to regret—styles that you'd buy anyway, and that you'll wear year after year. That might mean bagging deals on those pretty summer dresses and chic linen buys that were already in your basket. Perhaps it's year-round capsule classics, like the striped shirt, or getting prepared for the upcoming summer months with timeless sandals, basket bags and dresses.
So far, there's already an impressive roster of discounts on offer, from designer buys at Net-A-Porter and Harvey Nichols, to the best activewear at Lululemon and so many pretty dresses at Other Stories. So, we won't keep you any longer.
Keep scrolling to shop the best summer sales deals for 2024...
SHOP THE BEST SUMMER SALES, BY BRAND
H&M
H&M's summer sale has arrived with up to 50% off standout high street styles.
A classic shirt will always be a useful purchase.
Chic, refined, and airy enough for the warmest days.
An elevated style that can work for both day and evening.
For those cooler days and milder evenings, each for this elegant waisted blazer.
H&M's beloved linen trousers can be relied upon every single summer.
OTHER STORIES
Other Stories' sale has plenty of their bestselling pretty dresses, strappy sandals and linen pieces at up to 40% off.
Other Storie's iconic puff sleeve dress is now over 50% off.
For the milder summer days, reach for a light linen blazer.
I've had my eye on these seriously chic trousers for months.
From summer parties to dinners abroad, this makes for the perfect elevated dress.
Tank top feature in so many outfit builds. Set them apart with this one shoulder style.
I'm already seeing fashion people wearing their striped trousers on repeat for summer.
BROWNS FASHION
From Saint Laurent to Matteau, designer icons are up to 60% off in the Browns Fashion sale.
Matteau dresses are beloved by fashion people.
Basket bags come back every summer, so its worth investing in one that will go the distance.
Take any look to new heights with these eternally chic patent leather pumps.
This easy summer piece is the first thing I'll be packing for my upcoming holidays.
From work to days out, a classic black tote bag is always useful.
Whistles
Whistles up to 50% off sale is packed full of timeless styles and fresh summer pieces ready to add into your outfit builds immediately.
I've been searching for a nice top that will go with jeans, shorts, skirts and more, and this is it.
Linen is a key feature of summertime, and these polished trousers are top of my wish list.
This reliable straw tote is already selling fast.
An pretty black dress can see you through from picnics in the park to elegant evenings out.
Comfortable and chic.
Lululemon
Upgrade your workout wear with summer savings at lululemon.
I look to light support sports bras for everything from pilates to everyday wear.
The matching set is seriously good.
The sleek way to keep muscles warm between sets.
The deep v-neck at the back adds a stylish edge to this sporty piece.
You can't go wrong with classic black leggings.
Nobody's Child
A go-to spot for expensive-looking dresses without the price tag, Nobody's Child has launched its up to 50% off sale.
I've had me eye on this dress since it first launched.
Dress down with sandals and a basket bag, or take to evening with clutch and metallic heels.
Refined, understated and seriously chic.
This has summer days written all over it.
From the office to picnics in the park, you'll reach for this classic dress time and time again.
NET-A-PORTER
You'l find epic designer buys with up to 50% off at Net-A-Porter right now.
A classic striped shirt will serve your wardrobe all year round.
These are on all our editor's wish lists.
Take a minute to appreciate all the intricate details for this beautiful dress.
From weddings to holidays, there's plenty of reason to get dressed up with this dress.
It's all about skirts this summer, and the light organic cotton of this one will see you through even the warmest days.
Aligne
Contemporary British brand Aligne has just launched their sale with fresh classics up to 30% off.
The square neckline and khaki shade sets this waistcoat apart.
Skirts are big news this summer, especially loose floaty styles like this.
Sleek tailored trousers are always a smart buy.
Just wait until you see the beautiful criss-cross back.
I'm into this whole look.
Monica Vinader
From everyday treasures to jewellery box standouts, Monica Vinader is offering up to 50% off right now.
Add a touch of elegance to the everyday.
Wear on its own, or layer up with different length necklaces.
Upgrade your ring stack with a little sparkle.
A chic way to store your jewellery at home, or take with you abroad.
This make for a great gift for yourself or someone else, especially as you can add complimentary engraving.
Understatement
Holidays are on the horizon and I'm readying my swimwear collection with Understatement's up to 50% off sale.
A classic triangle bikini is so reliable.
I'm a big fan of tie-side bikini bottoms for a perfect fit.
This is so chic I'd also wear it as a top with floaty skirts or denim shorts.
There's no denying how premium this shade feels.
The brand is also known for chic lingerie, also on sale now.
Massimo Dutti
Stocked full of premium looking pieces on the high street, Massimo Dutti is offering up to 50% stellar styles right now.
The longer length adds to the elevated feel of this pair.
The halterneck design is such a nice touch.
Add a contemporary edge to any look with these trending red mesh ballet flats.
Such a sleek silhouette.
Tailored trousers can be worn all year round.
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