Buying guides
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Pieces Currently in Her Basket
A Parisian walks into Zara...
By Marina Avraam
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Suddenly, H&M's New-In Section Has Become Incredibly Elegant—17 Pieces That Prove It
Chic finds only.
By Florrie Alexander
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Fellow Editors Swear By These Glow-Boosting Makeup Products—These Are the Ones I'd Actually Buy
Worth the hype.
By Grace Lindsay
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest on the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm.
By Brittany Davy
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My French Friend Sent Me Her 2026 Shopping List—15 Chic High-Street Buys That Made the Cut
Polished staples only.
By Marina Avraam
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
I won't miss out again.
By Florrie Alexander
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for Designer
A luxe-looking list.
By Remy Farrell
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Dermatologists Recommend These Products for Rosacea More Than Any Others
Everything we want you to know.
By Eleanor Vousden
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
By Eleanor Vousden
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We Spent Weeks Testing the Best Hot Brushes on Different Hair Types—These 8 Wowed Us (and the 7 That Came Close)
A salon-worthy blowdry at home.
By Eleanor Vousden
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Ask Any Beauty Editor, and They'll Tell You This Is the Most Wearable Lip-Liner Shade You Can Own
We're all huge fans.
By Humaa Hussain
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I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander
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I Live in Leggings, and This Fashion-Insider-Approved Brand Is My New Athleisure MVP
Gird your leggings!
By Rebecca Rhys-Evans
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I'm in My Workout Era—Everything I Tried On and Loved From H&M Move
She's on the move.
By Sophie Robyn Watson
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My Step Count Has Never Been Higher, All Thanks to This Celebrity-Approved Activewear Brand
I've worn it for a month straight.
By Ava Gilchrist
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes
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My Husband Can't Stop Complimenting My Scent—This "Royal" Fragrance Beloved by Aristocrats Is Why
It's all I'm wearing this winter.
By Jamie Schneider
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9 Elegant Basics From Zara, COS and Mango That Will Make You Look Expensive in 2026
You'll soon see why.
By Humaa Hussain
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Introducing Our Complete List of the Best Concealers of All Time
Dark circles and blemishes are a thing of the past.
By Grace Lindsay
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Suddenly, French Girls Are All Using This Chic, Affordable Accessory to Elevate Their Winter Outfits
Small but mighty.
By Humaa Hussain
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Not Skinny, Not Wide-Leg—Stovepipe Jeans Are the Chic 2026 Denim Style All Over Zara, H&M and Mango
Buh-bye, baggy jeans.
By Marina Avraam
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This Underrated Product Is About to Elevate Your "No-Makeup Makeup" Look
The key to naturally fluttery lashes.
By Mica Ricketts
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5 Effortless Outfit Formulas I Swear By When I'm in a Major Style Rut
Easy and chic.
By Jennifer Camp Forbes
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18 Perfumes Your Favourite Celebs Actually Wear, From VB to Margot
Including some surprising classics.
By Shannon Lawlor
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I'm an Editor Living in Paris—12 Sophisticated Bag Brands French Women Always Come Back to
Including some independent favourites.
By Avalon Afriyie
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The 32 Designer Jewelry Brands That Are Cool Girl Approved
Commit them to memory.
By Sierra Mayhew