Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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24 Classy H&M, Other Stories and Arket Buys That Will Work Hard in Your Autumn Wardrobe
I'm sold.
By Emily Dawes
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Years Later, This Best-Selling Jacket Is Still the Perfect Autumn Layer
A sensible investment, as it turns out.
By Emily Dawes
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I'm a Shopping Expert—21 New-In Buys I'm Truly Obsessed With Right Now
The best finds, from high street to luxury.
By Emily Dawes
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I Wear Jeans Daily—13 Fresh Ways I'm Styling Them This Autumn
Bookmark this page.
By Emily Dawes
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Considering Investing in a Burberry Trench? Here's Everything You Need to Know
It's a true classic.
By Emily Dawes
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This Classic French Jacket Style Is Back Again for Another Autumn
Never a bad investment.
By Emily Dawes
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The Classic Flat Shoe Fashion People in London and Paris Reach For Every Autumn
A fashion editor's favourite.
By Emily Dawes
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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Soft Tailoring, Big Bags and Chic Simplicity—What Luxury Looks Like in 2024
The smartest investments.
By Emily Dawes
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I Spent Hours Scrolling the Bank Holiday Sales—These 7 Are Really Worth Seeing
From Arket to H&M.
By Emily Dawes
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I’m Manifesting My Chicest Autumn Ever—12 Simple Items That Will Get Me There
Trust me on this one.
By Emily Dawes
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Autumn 2024 Wish List
Listen to the experts.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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These Anti-Trend Luxury Handbags Say "I'm in the Know"
Minimalists, this one's for you.
By Emily Dawes
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We're Fashion Editors—the 9 Best Items From The Row That Are Truly Worth the Investment
They'll never date.
By Emily Dawes