If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
It can't just be me who thinks these stunning new-in H&M finds could easily pass as designer pieces. Scroll to see and shop my picks.


It can't just be me—I had to do a double-take when I saw these H&M finds because they're just so good. Perusing the site's new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these pieces fall under the £150 mark, I wouldn't blame you for assuming otherwise.
Liv wears an H&M shirt.
As a fashion editor, I have a keen eye for spotting expensive-looking details, and since I'm always looking at designer clothing, I can easily spot those luxe details elsewhere. The H&M pieces you're about to see below immediately reminded me of something I would see at a luxury retailer, whether it's a well-made linen skirt, wide-leg trousers or a designer-passing handbag. There were so many chic pieces on my last visit to the website, in fact, that I ended up ordering a number of these summer staples myself.
Read on to see H&M's most expensive-looking buys in one neat edit for you below. You can thank me later!
Shop The Most Expensive-Looking H&M Pieces

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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