Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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I Just Placed a Mega H&M Order—These 3 New-Yet-Timeless Pieces Get to Stay
Spring-ready styles ahead.
By Florrie Alexander
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Bright Trainers Are In, so Here's Every Trending Adidas Gazelle Colourway I Adore
Colourful kicks ahead.
By Florrie Alexander
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The M&S Coat I've Wanted for Months Is Back in Stock—5 Ways I'm Styling It Now
An instant classic.
By Florrie Alexander
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Suddenly, These Elegant Yet Comfortable High-Street Trousers Are All Over My Feed
A day-to-night hero.
By Florrie Alexander
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Trench-Coat Season Has Arrived, and M&S Has So Many Premium-Looking Styles
An all-weather winner.
By Florrie Alexander
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I Just Tried the Reformation Jeans Celebs and Fashion People Won't Stop Wearing
We keep spotting them everywhere.
By Florrie Alexander
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I Just Styled M&S' Expensive-Looking Bouclé Jacket 4 Ways for Spring
It's very French.
By Florrie Alexander
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Trust Me: This Elegant, Anti-Trend Handbag Brand Is About to Be Everywhere
And it's celebrity-approved.
By Florrie Alexander
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I Tried on a Load of Colourful Jeans—These 5 Shades Looked the Chicest
Bold denim is trending.
By Florrie Alexander
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Everywhere I Look, Celebs Are Carrying Timeless It Bags From This One Brand
True classics ahead.
By Florrie Alexander
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Suddenly, Everyone Is Wearing This "Dated" Necklace, and It Couldn't Look Chicer
A new take on a classic.
By Florrie Alexander
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I'm Building My Forever Wardrobe—These Are the Classic Pieces I'm Considering
A very 2024 capsule wardrobe.
By Florrie Alexander
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When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player
The 15 best on the market.
By Florrie Alexander
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Elegant, Anti-Trend and Understated—This Dress Trend Is Suddenly Everywhere
A day-to-night marvel.
By Florrie Alexander
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20 Work Dresses You Can Literally Throw On and Still Look Chic In
Because we all need easy outfit solutions at 7am.
By Florrie Alexander