Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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The Sophisticated Skirt I Wore On Repeat Last Summer Is Back (And Better Than Ever)
If it ain't broke…
By Florrie Alexander
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I Only Shop Discounted Designer Pieces—My 3 Favourite Stores Are on Sale and This Is What I've Saved
An editor's picks.
By Florrie Alexander
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I Tried On the Most Versatile Summer Blouse—4 Ways I'm Styling It Now
Well done, Rixo.
By Florrie Alexander
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M&S' Summer Shoes Are Better Than Ever This Year—These 15 Pairs Prove It
Run, don't walk.
By Florrie Alexander
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Fashion People in London and Paris Agree—These 6 Skirt Styles Define Timeless Elegance
Float through summer.
By Florrie Alexander
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5 Joyful And Elegant Shades Zara Predicts Will Be Big This Summer
Even minimalists will be won over.
By Florrie Alexander
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I've Tried on So Many Pairs of Linen Trousers, But I Always Come Back to My H&M Ones
A true summer hero.
By Florrie Alexander
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55 Years Later, Fashion People and Celebrities Still Swear By This Elegant Swimwear Brand
The holiday countdown is on.
By Florrie Alexander
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I Just Tried M&S' Linen Collection, and Everything Looks So Chic and Expensive
Major coastal grandmother vibes.
By Florrie Alexander
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I've Tried on So Many Pairs of Linen Trousers—These Ones Are Genuinely Worth the Hype
A summer wardrobe hero.
By Florrie Alexander
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I'm Looking for a Summer Dress That Prompts Compliments—These 6 Brands Are Up to the Task
Bring on the sunshine.
By Florrie Alexander
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The Grown-Up and Graceful Shorts Trend London Women Are Wearing with Sandals and Low Heels
Bring on the sunshine.
By Florrie Alexander
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I Rely On Black Linen Trousers All Summer Long—4 Ways I'm Styling Them for 2024
My summer uniform.
By Florrie Alexander
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It's Going to Be a Flat-Shoe Summer—3 COS Styles That Will Sell Out by June
Anti-trend heroes ahead.
By Florrie Alexander
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I Scoured Through Thousands of Discounted Items on The Outnet—These Summer Buys Are Worth It
From Saint Laurent to Alaïa.
By Florrie Alexander